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ML Live #47: MEC's Noah Mallin on why Snapchat has "tremendous promise" for advertisers

ML Live #47: MEC's Noah Mallin on why Snapchat has "tremendous promise" for advertisers

Released Wednesday, 8th March 2017
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ML Live #47: MEC's Noah Mallin on why Snapchat has "tremendous promise" for advertisers

ML Live #47: MEC's Noah Mallin on why Snapchat has "tremendous promise" for advertisers

ML Live #47: MEC's Noah Mallin on why Snapchat has "tremendous promise" for advertisers

ML Live #47: MEC's Noah Mallin on why Snapchat has "tremendous promise" for advertisers

Wednesday, 8th March 2017
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In this week's show, marketing exec Noah Mallin explains how Snapchat is starting to pull its advertising products together in a coherent way and why he thinks Netflix may ultimately be a better comparison than Facebook and Twitter.
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