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Welcome to Marketing School, the only

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marketing tips and strategies from entrepreneurs

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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right, everyone, welcome today. This

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is a Marketing School exclusive interview.

0:55

This is what Justin Sarti, who's the co

0:57

founder of tube Sift, which is a

0:59

great some YouTube ads targeting tool

1:01

to empowers users to set up high performing

1:04

video ad campaigns quickly by taking the

1:06

manual work out of finding precision,

1:08

targeted, monetized placements

1:10

for YouTube advertising. Campis Did that sound good?

1:12

Justin. Yeah, yeah, definitely, that's

1:14

exactly what it does so perfect Well, Justin

1:16

first and foremost, welcome to the podcast.

1:19

Tell us a little bit about you, and tell us how it's led

1:21

up to kind of what you do with Tube Sift. Yeah

1:24

for sure. So my background is actually in construction.

1:26

I went to school for construction management, and

1:29

I was doing construction work for a really long

1:31

time, working for my dad's company doing hotel

1:33

renovations, and you know,

1:35

I didn't really enjoy that, even

1:37

though I went to school for it. And you

1:39

know, a college roommate of mine introduced me to internet

1:41

marketing. I don't know, I guess it was back

1:43

in twenty twelve, and I went

1:45

to a couple events with him. At first, I was like, dude, that's a

1:47

scam, Like you can't just buy a product online

1:50

and make money online. They're just going to take your money.

1:52

And he's like, no, come to this marketing event. So

1:54

went out, met a bunch of cool people and

1:57

found out that you know, it's not just my friend, so

1:59

there's no other people. They're real. I was like, okay,

2:01

this is a thing, and I started

2:04

learning about that and shortly after that quit

2:06

my job. Very prematurely, I

2:08

would add, and was broke

2:10

for quite a while trying to get this

2:13

figured out. And I was kind of doing client

2:15

work doing some YouTube ads, video ranking

2:18

as well as affiliate marketing with ranking

2:20

videos, and from there

2:23

started running some YouTube ads back when they were

2:26

just starting to roll those out, and

2:28

you were always able to do placement

2:31

targeting, which was putting your ad

2:33

in front of hyper relevant videos

2:35

that if somebody's watching the video about you know, how to set

2:37

up YouTube ads, obviously they're going to be interested

2:39

in a course or a piece of software that's going to

2:41

help them do that. I would be just one

2:44

example. And so back then

2:46

you had to do it the manual way, where I was going

2:48

to YouTube typing it in, copying, pasting,

2:50

all that kind of stuff, and that

2:52

was taking I was actually hiring Vas

2:55

to do that for me, and I was like, why isn't there

2:57

a piece of software that does this? So I ended

2:59

up reaching out to my co founder who's

3:01

my developer, and asking

3:03

him he had a piece of software that I really liked. It was a keyword

3:05

tool. It's like, hey, can you make another

3:07

piece of software and put your keyword tool in it?

3:10

And that's what God

3:12

is here today with a lot of additional stuff.

3:15

Yeah, for sure. So can you tell us, I

3:17

mean, in a practical sense, what tubesift

3:19

does, and maybe you can give some tips around where

3:22

you know mistakes people are making around YouTube. Yeah,

3:25

so there's a lot of They've been making a lot of improvements

3:27

to their ad platform. It used to be a

3:29

completely separate log in then even

3:32

Google Ads or not log in but separate

3:34

dashboard. They combine the two. They've been making

3:36

it a lot better. But a lot of people, you

3:39

know, they'll just throw a bunch of keywords in whatever, try

3:41

some of the different targeting and

3:43

not start with the lowest hanging fruit, I guess.

3:45

So the cool thing about tubesift is it allows you

3:48

to, like I said, find those hyper relevant

3:51

monetized videos. So if somebody's watching

3:53

a video about something that you have to

3:55

offer, they're clearly interested in it,

3:58

and so it allows you to quickly

4:00

and easily get out there, get

4:02

your ads up and running and test

4:05

them to cold traffic. I mean it is

4:07

cold traffic, but it's a

4:09

warm form of cold traffic. I guess I would call

4:11

it because it's not like on Facebook where

4:13

they've liked a page, and you know people are like,

4:15

okay, cool, they're interested in fitness, let's run

4:17

the fitness ads. You're able to hit them by

4:19

putting your ad in front of monetized videos at

4:22

the exact moment your prospect

4:24

is searching for what you have to offer, right,

4:27

Yeah, And what I like about tube sift is when

4:29

I use it. Let's say, for example, you know

4:31

we have a SEO software,

4:33

right, we can target the keyword search engine optimization

4:35

or whatever or you know, digital marketing, and

4:38

we can put our videos in front of those people. The tubesift

4:40

will allow me to crank out a list

4:42

of these URLs and you can dump that into the YouTube

4:44

ad platform and boom, you just have really

4:46

targeted people that you don't have to manually, or

4:48

channels or videos that you don't have to look for manually.

4:51

Is there? I guess that's kind of a practical use

4:53

case. I mean, what are some other example use cases?

4:56

So there's a bunch of different types of ads you can run on

4:58

YouTube. You can run technically

5:00

they're called display ads, but they're video

5:03

overlay ads, which technically,

5:05

like I said, those are reserved for like

5:07

high paying businesses. But

5:09

you can set up display ads and target monetize

5:12

videos on YouTube. And we also have a

5:14

banner creation studio in there that

5:16

allows you to make those YouTube or the banners

5:18

that basically go over the bottom of the YouTube videos

5:21

and you can target monetize

5:23

placements with those banners

5:25

without even having a video. So the

5:27

same kind of thing there works extremely

5:30

well. And that's a great way to

5:32

get started if you don't want to be on camera too,

5:34

got it? That's awesome. And so I think you know

5:37

obviously to use tubes if you probably

5:39

should be running YouTube ads. I guess the question is

5:41

everyone's using Facebook ads. To me, it's easier

5:43

than running Google. Why aren't more people

5:45

running on YouTube ads? What kind of opportunity do you

5:48

see there for people? Yeah, so a lot

5:50

of people don't run ads on YouTube. Over

5:52

the past i'd say year, people

5:54

are getting a lot more interested in YouTube,

5:56

especially marketers, e commerce brands,

5:58

things like that. For the longest time, you just

6:01

saw people running them for branding

6:03

instead of maybe direct response marketing

6:05

and things like that. And let's

6:08

see. So I don't know why people don't run them.

6:10

I've asked a lot of people why they don't, and a lot of people

6:12

don't want to be on camera. They think it's

6:14

too hard to learn, or

6:16

I think like the number one hurdle is people are afraid

6:18

of being on camera and making a video.

6:21

And it's just like with the video overlay

6:23

ads, you don't actually even have to do that, which is cool,

6:26

right, And so how do you I mean, if people want to

6:28

check out tube Shift, you know, how does pricing

6:30

work? And what are your other offerings

6:32

besides just a SaaS platform? Yeah,

6:34

so I actually got started by offering digital

6:37

products and I still make those. So I sell

6:39

a nine to ninety seven course that's

6:41

a full on YouTube ads course, and we

6:43

bundle some of the you get a free depending

6:46

on how you sign up. Where you sign up, you get a

6:48

however long of a license to tube Sift.

6:50

But on the homepage you can sign up it's sixty

6:52

seven a month or four ninety seven annually.

6:55

And I think that that's about it.

6:58

Or actually I have a bunch of stuff mapped out behind

7:00

me. We're rolling out some additional

7:02

coaching training and we have a few new pieces

7:05

of software in the pipeline that

7:07

I actually get to run through the beta

7:09

with my developer on Monday, which I'm pretty

7:12

excited about. So we have a Chrome extension

7:14

as well as some other

7:16

cool things that we're working on. So we'll have a few other

7:18

offerings going forward as well. That's awesome.

7:20

And how I guess, because this is a marketing podcast,

7:23

what's been working for you guys in terms of

7:25

growth slash marketing? Yeah,

7:27

so I came from the product launch

7:29

JV World, so that's

7:32

still been working tremendously well. I have

7:34

affiliates filling my webinar, a great

7:36

source of lead generation. Not hugely

7:38

scalable, but that type of warm

7:40

traffic's always going to convert great. And then

7:42

I just took that webinar, modified it slightly

7:45

for an automated webinar, and I run

7:47

a lot of YouTube ads to automated

7:49

webinars, training people on

7:52

are basically you know, opening people's eyes

7:54

to why they should be using YouTube, things like, oh,

7:56

you don't actually pay unless somebody

7:58

watches thirty seconds of your vide right if they skip,

8:01

you don't pay a lot of people don't know that. But

8:03

basically just filling people in on the basics of YouTube

8:05

ads and then pitching that course and bundling the software

8:07

in that's allowed us to buy

8:09

traffic or buy leads at a

8:11

profit every single day. It's we're pumping thousands

8:14

of leads into the business and that's

8:16

been extremely effective as

8:18

opposed to just buying traffic and

8:20

pushing it directly to the monthly

8:23

offer. Got it? And I mean it's

8:25

hard to push people to sixty seven dollars a month

8:27

offer, right because the ads will go negative. I think

8:29

it's you know, taking from the Russell brunts

8:31

and click funnels model. You bundle things together, it

8:33

becomes a lot more profitable, definitely.

8:36

And yeah, like I said, it allows us to buy leads

8:38

push them through our business at a profit

8:40

instead of waiting a few months to recoup

8:42

that cost. Yeap. And so are you running

8:45

ads on let's say, on YouTube? Are you running

8:47

ads on Facebook? Saying? Hey, by the way, guys, you should check

8:49

out YouTube ads as well. Are you like what platforms

8:51

are you running on? Only YouTube? Actually

8:54

I don't know much about Facebook ads. I used to run them,

8:56

but recently we've been heavily focused

8:58

on content creation and

9:01

we're rolling out like a challenge funnel, a whole

9:03

bunch of stuff like that. So I've been you

9:05

know, deep in video production

9:07

all that kind of stuff, just cranking out content.

9:10

And once we get that

9:12

all lined up and kind of we're working on attribution

9:15

for our blog post, figuring out which ones are

9:17

working the best and converting

9:20

leads into buyers, and then we'll start running Facebook

9:22

traffic to those. But for right now, because

9:25

I know YouTube ads, that's what I've been running,

9:27

got it? So can you talk about what

9:30

kind of content creation are you doing right now?

9:32

What does that look like to you? So weekly

9:34

I sit down. I built this little studio in my

9:37

office, so I got a little studio behind

9:39

me over here. I hired a videographer

9:41

and part of building the team out and

9:43

he comes. You know, we meet up once

9:46

or twice a week and just bust out like full days

9:48

of content, and a lot of it has been for

9:50

the onboarding sequence recently, so

9:52

we kind of mapped out a whole twenty

9:54

some days of onboarding emails

9:57

that provide all the training somebody who signs

9:59

up for the software would need to know to

10:01

effectively run YouTube ads, And

10:04

we basically mapped all that out and then I started just

10:06

chunking out pieces of content that

10:08

we're I mean, it's just training, is what it is. So

10:10

like, hey, here's how to troubleshoot your ads, Here's how to script

10:13

your ads, best types of targeting, how to

10:15

set up retargeting. The remarketing, I guess

10:17

is what it's called on Google, but all that good

10:19

stuff. So we've been heavy in that,

10:21

and then also that whole challenge

10:23

funnel. We're doing a fourteen day I

10:26

get your ads up and running in fourteen days.

10:28

We're getting ready to roll that out in

10:30

the next month or so here. So I've been shooting

10:32

all the content for that and sort

10:35

of how Wrestled did that with click funnels, so I actually

10:37

hired the guy who helped him. Can

10:39

you explain to people what a challenge

10:41

funnel is, just so they can visualize, because I'm sure not everyone

10:43

knows. Yeah, So a

10:46

challenge funnel essentially is it's

10:48

set up like a challenge where somebody

10:51

will sign up and the challenge

10:53

is to get your first YouTube ad up and running

10:55

in the next fourteen days. So I

10:58

have content that I've created every single day,

11:00

and then we do coaching calls like every other day.

11:02

We're still kind of dialing that in a little bit

11:04

as far as how we're going to deploy it, but it's

11:07

training and coaching and accountability. So

11:09

there's a Facebook group where everybody

11:12

who signs up will get into the group. You have

11:14

daily assignments and every single task

11:16

is broken down into an

11:18

easy to digest and easy to implement

11:22

task. So it comes with some training. You watch the training

11:24

video and then your homework is to implement

11:26

what we just taught, so day by

11:28

day it's broken down so you're not overwhelmed

11:31

with everything all up front,

11:33

because you know, doing some of these things can be a pretty

11:35

daunting task where you're like, oh, I have to do this, this,

11:38

this, But when it's broken down into

11:40

an easy to digest format,

11:42

it gets people activated in the software

11:45

number one, but it gets them

11:47

to actually go through and

11:49

do the work because you know you can

11:51

set aside, say thirty minutes to an

11:53

hour a day and get this done instead

11:55

of having to be overwhelmed.

11:57

Right, And I guess is your challenge

11:59

for free? Are you charging for it? It's going

12:01

to be forty seven dollars at first, and we'll probably

12:04

eventually get it up to ninety seven and

12:06

that will come with a trial

12:08

to the software, because obviously

12:10

you're using the software throughout the

12:13

challenge. I think you know, the benefit of a challenge

12:15

to is you're building rapport with the people and you're actually

12:17

getting them to take action. So the more they commit, the

12:20

more they do things, the more naturally they again

12:22

they're committed, they are. So you

12:24

know, I paid for a challenge that was fifty five dollars

12:26

a couple of months ago, and usually I think that's

12:28

probably the first challenge I've ever done. But I was

12:30

watching everything for five six days

12:32

and then I instantly took the upsell for two

12:34

thousand dollars because I already got so much value.

12:36

I feel like I got thousands of dollars of value. So

12:38

I paid for the upsell and then I got even more value.

12:40

But it just made sense to me because again,

12:43

as a human being, once you take action, it's like,

12:45

oh, like I want to follow through with it,

12:47

you know, so right, right, and if there's a you

12:49

know, if you've done all these things, ideally, at the end of

12:51

the challenge, you've got your desired

12:53

result, and once you have that,

12:56

the next step is to get better

12:58

at it. So it's a whole ascension model, you know, right.

13:00

I love that, And so the guy, I guess

13:02

if you're at liberty to share who's the challenge expert

13:05

that you're working with. I'm the one doing it, got

13:07

so I thought you can do teach you're working with. Oh

13:10

oh yeah, his name is Austin Ford. So

13:12

he's the challenge funnel king the

13:14

challenge I love that. Yeah, yeah, so's

13:16

he's a cool dude. He helped me because you know, I had

13:18

it pre mapped out. You know, I'm part

13:20

of Dan Martell's SAS Academy

13:23

and oh yeahah probably heard that Dan's

13:25

super cool dude, and he actually

13:27

brought Austin on for some training

13:30

and you know, wrote down how this challenge

13:32

funnel works. I kind of mapped it out myself and

13:34

then ended up getting in contact with Austin. I was like

13:36

hey and just paying him for some consulting.

13:38

I was like, how does this look? And he

13:40

helped me revamp the thing in a way

13:43

better way than I would have ever deployed it myself.

13:45

So yeah, that's part by the way

13:48

you go out there, you hire experts, You paid them, you

13:50

know, a couple hundred or could he be like up to one thousand

13:52

bucks an hour or whatever, and then you just get it

13:54

done. You don't have to go through the pain yourself. Right, Yeah,

13:56

it was a thousand bucks an hour, but

13:59

but I'm totally worth it because this

14:01

is a long term business asset and

14:05

you know something that we plan on deploying

14:07

every single month to bring new leads

14:09

and people into our business. And

14:11

I'd rather do it right the first time than spend

14:13

you know, the next six months trying to dial this

14:15

thing in. And he has the experience.

14:18

So, and are you going to have

14:20

to continue to do these challenge funnels

14:22

live or can you set it to be automated

14:25

somehow? So all the content's pre

14:27

recorded, right, so they get the drip fed

14:29

sequence, and then the coaching

14:32

will be live. So I'll be doing the coaching the

14:34

first few sessions while we kind of dial

14:36

that in, and then I'll probably bring a

14:38

co coach on. I already have a guy that's been kind

14:41

of helping coach some of my higher end students, so I'll

14:43

probably bring him on to do the coaching,

14:45

and maybe I'll jump on one day a week

14:47

and he'll do the day to day coaching. Got

14:50

it. I love that more or less automated,

14:52

but you know, I like to have my

14:55

hand in these kinds of things as well, because it

14:57

helps me learn how to be a better teacher anyway.

15:00

And also, you know, when I can see

15:03

you know, I'm only running ads for for

15:05

my webinar and for my products, I like to be able

15:07

to see different niches, what's working, things

15:10

like that, so I can, you know, better help

15:12

other people as well. Cool. So

15:15

before we started, I mean you were talking about financial

15:17

freedom, you're talking about wealth creation. I guess what

15:19

are you learning around wealth creation right now?

15:21

What does that mean to you? So basically,

15:25

I've been in the just

15:28

hustle, like go go go, stack as much

15:30

cash as possible kind of thing, keep it all

15:32

in the business, use that for business investments.

15:34

But once it got to you know, we had a

15:37

decent amount of cash on the bank, I was like, what am I going

15:39

to do with this? Like it's just sitting here.

15:41

How can I put my money to work for me? And

15:44

you know, I was like, Oh, we'll just go buy some properties or

15:46

whatever. But probably not the best because

15:48

then I have to manage to do all this kind of stuff. So

15:50

so I just invested in something called

15:52

the Wealth Factory with Garrett Gunderson. Yeah,

15:55

and he's a super cool dude. He actually met

15:58

him and Dan Martell's Mastermind as well well.

16:00

And yeah, basically they

16:03

have all kinds of financial planners and people that help

16:05

you. Now, the goal is to become

16:08

you know, financially independent. Obviously

16:10

a business helps with that, but what do you

16:12

do with that cash to My

16:15

goal is to exit the business eventually. So once

16:17

I do that, I want to have investments

16:19

that are, you know, providing me passive income

16:22

so I don't have to you know,

16:24

start a whole nother business. And you know, it's

16:26

fun and all, but you know, I just had a

16:28

daughter, she's seven seven months old

16:31

the other day, and I want to be able to

16:33

spend as much time as possible with her

16:35

and my wife. And you

16:38

know, I love traveling. We spent a full year

16:40

in an RV like two years ago traveling around.

16:42

We just bought another RV and plan

16:44

on spending a lot of time traveling around. And ideally

16:46

I'm not constantly working

16:48

for my money, so I would like to set

16:51

up all these different right however

16:53

it works. I just signed up for the program, so we'll see. Yeah,

16:55

that makes sense. I mean what you're basically saying

16:57

is, look, you're going to have all this catch you have to invest in but

17:00

otherwise. The other thing too is you don't, especially

17:02

me living in California, you're basically paying

17:04

like a fifty percent tax, right, So you have to figure out

17:06

when you think about the warm Buffetts of the world, the Charlie

17:08

Mungers, they're constantly redeploying

17:10

the cash. So you know, just they pay their share

17:12

of taxes legally, but the bulk of

17:14

the profits that they're making, they're reinvesting because

17:17

you don't want to just you know, get that money. I mean, the governments

17:19

could use the money, or it's either you let the

17:21

government use the money or you think that

17:23

you're a better steward of the capital. And I think that's basically

17:26

what you're alluding to. Yeah, definitely,

17:28

And you know I leave a lot in the business. I always

17:30

have. That's one thing my dad taught me. He's

17:32

an entrepreneur. He actually just exited his business

17:34

for a good chunk. There's a construction

17:37

business actually, but he always just told

17:39

me, like, don't pull all your money out. Leave your money in the business

17:41

so you can grow that business. That's

17:43

allowed me to hire employees and

17:46

you know, pay guys like Austin to help me do

17:48

things that otherwise would

17:50

take me a lot longer to figure out. That's

17:52

important, I think, especially in the internet marketing

17:55

world at least it's I think what I've seen is there's

17:57

a lot of short termism and people like

17:59

to collect the care upfront, and what they don't realize

18:01

is that there are consequences to that. But if you

18:03

you redeploy the money and you hire more people,

18:06

you make the company even stronger, stronger, stronger, and

18:08

you played the long game, guess what happens. You could

18:10

have a much bigger company and your life is actually gonna be even

18:12

more free down the road, because what are gonna do with the money

18:14

right now? Anyway? Buy a Lambo? Like that's yeah.

18:17

I live in Colorado in the mountains. I'd only be able to drive

18:19

it two months out of the year. I mean, yeah, so

18:21

too be potholes. Yeah, it wouldn't be good

18:24

for your Lambo. Yeah. So okay,

18:26

working towards wrapping up now, justin what

18:28

would be your favorite business tool that's not

18:30

called tube sift? My favorite

18:32

business tool? You know. I recently signed

18:35

up for Bear Metrics and

18:37

you actually are like, hey, let me check out

18:39

your Bear Metrics dashboard. I was like, I don't have one,

18:42

so we signed up for that, and that's been a very

18:44

useful tool, providing tons

18:47

of insights into what's

18:49

actually going on. It's really cool. Actually, I

18:51

just linked it up with Intercom and I found out our average

18:54

response to support time is like twelve

18:56

minutes. I was like, that's pretty good. Good. Yeah,

18:58

So yeah, that's been a very helpful

19:00

tool as far as just keeping an eye

19:02

on overall business health and things

19:04

like that has been really cool. That's funny. So that was just

19:06

a conversation with us and you just there you go

19:09

and you picked it up. That's funny, okay.

19:11

And how about your favorite business book or marketing

19:13

book. I'm currently reading.

19:15

I'm about halfway through it Resonate

19:18

by Nancy Duarte. I

19:20

believe I heard the last name. And that's

19:22

all about basically how

19:25

to effectively communicate with your

19:27

audience and you storytelling throughout

19:29

your marketing. And I do a

19:31

lot of webinars, so that has

19:33

been, like I said, I'm not quite done with it yet, but

19:36

that's been a great book, and so that's

19:38

something I'm in the middle of it. It's cool. I usually

19:40

do audiobooks, but this one's a very visual

19:42

book. So they don't have it on audiobook, so

19:45

I've been flipping through that when I get a chance. Makes

19:47

sense, man, How about the bonus question? What's

19:49

the most compelling thing that you've watched or you've

19:51

read recently. Could be an article, could be some a

19:54

video or movie. Let's see.

19:58

I read Sapien's recent It's a book

20:01

that was a very compelling

20:03

book for me. I was very interested in It's

20:05

like a brief history of humans. That

20:07

was pretty eye opening for me. I definitely,

20:10

you know, it's not something I would have read or

20:12

listened to when I was in college. It's probably

20:14

something I would have been forced to, but I actually enjoyed

20:16

it and went out of my way to a friend of mine recommended

20:19

it. He's like, you check this out. It explains

20:21

a lot about how humans got to where

20:23

they are, and it was a pretty interesting book. Awesome,

20:26

amazing. Well justin this has been good. What's

20:28

the best way for people to find you

20:30

online? How do they learn more about Tubesift? Yeah,

20:33

I mean you just go to tubesift dot com.

20:35

We also have our blog, it's just blog dot tubesift

20:37

dot com putting out a ton of free content,

20:40

you know, downloads PDFs things like

20:42

that. Additional trainings actually have a

20:44

free training on how to set up ads

20:47

on YouTube without having a video. But yeah, I

20:49

mean we have tons of free content there, so I just say, like

20:51

the blog on tubesift dot com is a great

20:54

spot to consume all this free

20:56

content I was talking about that we're working on pumping out

20:58

amazing man. All right, so Marketing School

21:00

audience, let me know what you think about this format.

21:03

This is I'm really excited to have guests like Justin

21:05

on the show. So this is a new thing that we're doing. And

21:08

thank you all for listening. Tweet at me, let me

21:10

know what you think and we will see you guys all tomorrow.

21:14

We appreciate you joining us for this session

21:16

of Marketing School. Be sure to rate,

21:18

review, and subscribe to the show and visit

21:21

marketingschool dot io for more

21:23

resources based on today's topic, as

21:25

well as access to more episodes that will

21:27

help you find true marketing success.

21:30

That's marketingschool dot io until

21:33

next time. Class dismissed