0:03

Get ready for your daily dose of marketing

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strategies and tactics from entrepreneurs

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with the guile and experience to help

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you find success in any marketing

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capacity. You're listening to Marketing

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School with your instructors Neil Patel

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and Eric Sue.

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All right, guys, before we start, we got a special

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to improve your low time. Welcome

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to another episode of Marketing

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School. I'm Eric Sue and I'm Neil Patel,

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and today we are going to

1:00

talk about the simplest way

1:02

to make six figures as a

1:05

marketer. So way

1:07

number one is really easy. A

1:09

lot of people think that, and

1:11

I'll share an actdote here. A lot of people think that

1:13

you need to have a product, you need to have something to sell

1:16

initially, but a really easy way

1:18

to make six figures as a marketer first is

1:20

just to go work for somebody. So here's

1:23

the thing. When I first started to learn

1:25

marketing, well there's like twenty

1:27

four, twenty four years old, okay, and

1:30

I was reading a lot. I ended up getting an internship

1:32

somewhere, and I ended up changing five

1:34

jobs in the first year. But each job that I

1:36

got was exponentially hired in the next one

1:39

and it led to really quickly a six figure

1:41

job within the first twelve months. So

1:44

that's a really easy way to do it. You learn a lot,

1:46

you learn a lot about process, you learn about

1:48

these systems from these different companies. I

1:50

learned a lot. And people are like, well, I don't want to work

1:52

for somebody else, but that one year. Even

1:54

if I just worked for somebody for one year, that's

1:56

invaluable. That's one way to

1:58

go about getting started, Neil, I'm sure you have

2:00

some other thoughts. Yeah, And to

2:03

keep in mind with eric switch

2:05

jobs. If people see that you're switching

2:07

jobs, some people will be okay with that, they're willing to

2:09

pay you more, but others, like,

2:11

if you tried working for my company and

2:14

we notice that you keep switching jobs, we'll

2:16

look at you as a hopper and will tend

2:19

not to hire Base on that. We

2:21

want people who are really loyal to the company, to

2:23

the brand that are going to stick it through versus

2:25

just hopping around. But Eric is spot

2:27

on. When you switch jobs, you tend

2:30

to make more. I had a friend she worked

2:32

at Google, and she was telling

2:34

me how she's going to leave Google for a bit and

2:36

then she may end up coming back. But in

2:38

general, by doing that, when you leave,

2:41

you typically can get a job, maybe a bit better

2:43

pay, maybe saying pay, but a better title.

2:45

And then when you come back to the company you used to work

2:47

for, you can of course get paid more.

2:50

The tactic that I like telling people

2:52

to use. If you're a marketer and you want to

2:54

make six figures, yes you could work

2:56

for someone. But the easiest way to get there

2:58

is to do a tear down of a website. You

3:01

go to crunch base. You look at all the

3:03

recently funded companies that have raised

3:05

at least three four if

3:07

not five million plus. You don't

3:09

want to look for companies who have raised anything

3:11

more than ten million. The moment they

3:13

raise more than ten million, the chances are

3:16

they're doing most of their marketing stuff internally.

3:19

When they raise between that amount, you

3:21

want to take their site, do a tear

3:23

down and break down in a Google

3:25

doc or a word document, every

3:27

single item that they can change

3:30

to improve their SEO, social media,

3:32

marketing, pay per click ads, whatever

3:35

it may be that you're analyzing, and

3:37

don't just tell them here's what's wrong,

3:40

break down step by step how to fix

3:42

it. In other words, if they can fix

3:44

it by just reading the document and not even

3:46

hiring you, you've done a good job.

3:49

Then you want to take that document and email

3:51

the founder and then separately

3:54

email the CEO. The founder

3:56

and the email would be one, and then separately you would

3:58

want to email the board of directors or

4:00

lead investors. You can find out

4:02

who the lead investor is on crunch base.

4:05

You can use hunter dot io to find email

4:07

addresses, and by emailing out these

4:09

people, let's say Feels the lead investor, you

4:11

would say, Hey, Michael, I know you

4:13

invested in this company. There's a lot

4:15

of things that are wrong. I just created a document

4:18

that breaks down why this company won't

4:21

grow as fast as they should be.

4:23

Feel free to pass it on to the CEO. I'm

4:25

trying to get in touch with them, not really

4:27

looking for anything, just hope that they succeed

4:30

and you make a return on your investment. Investors

4:32

put money into a company looking for return,

4:35

you bet they're going to actually send that to the CEO.

4:38

Then when you email the founder slash CEO,

4:41

same thing. Hey, so and so

4:44

there's a lot of things wrong with your company. I

4:46

know, you just raise some money and you want to grow and succeed,

4:48

but you're not going to grow as fast as you want because

4:51

of these issues. And you break them down

4:53

and in most cases they just raise money.

4:56

They're not looking to solve it on their own. They'd

4:58

rather just hire you and give you them money to

5:00

fix all their problems for them. That's

5:02

the quickest way to make six figures

5:04

as a marketer. A lot of those people will

5:06

be willing to pay you five ten grand

5:09

a month to solve the problems that you just outlined

5:11

for them one hundred percent. Actually, Neil, do you remember

5:13

this? This is about a year so this is

5:16

when you were I think when was this?

5:18

So? Yeah, this is a year into me learning

5:20

digital marketing, and then somehow it

5:23

got connected with Neil and I

5:25

did exactly what Neil was mentioning I found

5:27

out Zinga was doing Zinga poker at

5:30

the time, they're considering going into real money,

5:32

and we well, I sent

5:34

an email out to the CEO

5:36

and then we actually ended up getting a conversation. Do you remember

5:39

that, I do, And you were breaking

5:41

down all the conversations and what they're asking

5:43

and you were even asking me how you can end up working out

5:45

a deal. But that was pretty

5:48

amazing and it works. It doesn't matter if

5:50

you're a serial entrepreneur and

5:52

you've been doing marketing for twenty years or

5:54

you're just new into the marketing space. Helping

5:56

people and showing them what's wrong is the easiest

5:58

way to generate revenue. Yeah,

6:00

so what I would say, and Meal's completely

6:03

right. When we look at hiring people, the same for us

6:05

too. We don't want to look at the hoppers are the ones

6:07

that it is a red flag and then sometimes

6:09

well you ask them why did you hop around so much?

6:12

But if it's if we're talking about yourself,

6:15

then it's really important for you to sometimes

6:17

think about is it more about learning

6:20

about or getting a higher salary

6:22

or is it about the opportunity. So, especially

6:24

when you're starting out, when you're trying to get to that six figures,

6:27

I would recommend chasing the opportunity and kind

6:29

of foregoing to salaries. So in some cases sometimes

6:32

I would take a decrease in salary because I thought

6:34

I could learn more and it actually ended

6:36

up working out for me. So your gut feelings sometimes

6:38

in these situations helps out a lot. The final

6:40

thing I'll say is if you, let's

6:42

say you go work for somebody else, this simple way

6:45

gets you to six figures, but it doesn't jive

6:47

with you. You don't necessarily have to

6:49

build a product. You can still, with your

6:51

good marketing skills, end up going

6:54

down the route of performance marketing

6:56

or affiliate marketing, whatever you want to call it, and

6:58

you can promote something that way. There are a lot of affiliate

7:01

marketers out there that make six to seven figures

7:03

plus and they do really well. Neil anything

7:05

else. That's it from my end, and thank

7:07

you guys for listening. We have a special giveaway

7:10

for you. You You guys can find it at single grain dot

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com slash giveaway. We

7:14

look forward to seeing you tomorrow. This

7:17

session of Marketing School has come to a close.

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Be sure to subscribe for more Daily Marketing

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