The term “Unified Commerce” has been around for some time. 

Though the vision for what it could accomplish was appealing, the tech just wasn’t there to make it a reality.

Modern Commerce, however, has proven to be a realistic way of accomplishing the utopian vision of unified commerce.

In this episode, host Josh Van Dyk talks with Filip Lindwall , Head of Sales and Sustainability Advocate at Columbus Sverige , about the concept of modern commerce.

We also discuss:

- The rules and benefits of modern commerce

- Why breaking down silos is so important

- Why people are shifting over to a content hub

- Initial steps for transitioning to modern commerce

Check out these resources mentioned during the podcast:

- Radically Smarter Commerce Podcast 

For the entire interview, tune in on Apple Podcasts , Spotify, or wherever you get podcasts. 

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