In this episode, Dan Lu discusses when the right time is to request feedback from your customers as well as what questions you should ask so you get the best testimonials that help your business grow.

Should You Put Your Prices On Your Website? | Ep. #32

Sep 7th, 2020 7m 24s

In this episode, Dan Lu discusses the potential drawbacks of disclosing your pricing on your website.The answer will vary from industry to industry but listen in as Dan talks about what questions you need to ask yourself when deciding to displa

Does Your Product Name Really Matter? | Ep. #31

Sep 4th, 2020 6m 55s

In this episode, Dan Lu talks about the importance of naming your product or service.Does it really matter what you call it or does it really just come down to the actual product or service itself?

Should You Have an Exit Strategy in Business? | Ep. #30

Sep 2nd, 2020 6m 44s

In this episode, Dan Lu talks about whether or not you need to have an exit strategy for your business.Is important to have a way out when you're starting any business or is that just a creating a backup in case you fail?What factors determine

The Power of Pain & Pleasure In Marketing | #29

Aug 31st, 2020 6m 28s

In this episode, Dan Lu using pain and pleasure in your marketing to move your prospects and leads to making decisions.Which one is better and which one should you use to get the best results?Listen in to find out on today's episode!

Should You Be Transparent in Your Marketing? | Ep. #28

Aug 28th, 2020 8m 21s

In this episode, Dan Lu discusses the importance of whether or not you should be transparent in your marketing.Is it okay to mislead your prospects? Leave out information?Or is it better to be upfront and open about your intentions and your mo

Should You Be Cute or Clever In Your Marketing? | Ep. #27

Aug 26th, 2020 5m 17s

In this episode, Dan Lu discusses the idea of being cute or clever in your marketing and how it can actually hurt your business if you're not careful. There's a time and a place to be cute and clever and Dan talks about the only time that you s

Do You Need a Brand to Be Successful in Business? | Ep. #26

Aug 24th, 2020 4m 51s

In this episode, Dan Lu discusses the importance and the value of having a brand when it comes to the success of your business.In a previous episode, Dan talked about branding versus direct response marketing so make sure to check out that epis

Find the Right Buzzwords for Your Customers | Ep. #25

Aug 21st, 2020 4m 25s

In this episode, Dan Lu talks about using buzzwords in your marketing to help you get attention and convert more customers.In the previous episode, he talked about the importance of matching your message to the market.But knowing the right trig

Match Your Messaging to the Market | Ep. #24

Aug 19th, 2020 5m 42s

In this episode, Dan Lu talks about the importance of matching your message to the market. In times like this with the COVID-19 pandemic, it's important to realize that what you say and when you say it has a major impact when it comes to connec

The Best Lead Magnet for Service Providers | Ep. #23

Aug 17th, 2020 8m 31s

In this episode, Dan Lu talks about what the best lead magnets are for service providers in order to collect leads for their business and generate new clients.Service providers can be in any industry from real estate to marketing to accounting

Focus on Branding or Direct Response? | Ep. #22

Aug 14th, 2020 7m 25s

In this episode, Dan Lu talks about whether you should focus your marketing efforts on branding or on direct response marketing.He dives into what each method is, why they're valuable, and which one you truly need in order to move the needle in

What is Success? It’s Not What You Think | Ep. #21

Aug 12th, 2020 9m 22s

In this episode, Dan Lu talks about success and the common misconceptions around its definition.Success in business. Success in your career. It's a common word used in the entrepreneurial world and just in life in general.Learn why you should

Does Graphic Design Matter for Your Business? | Ep. #20

Aug 10th, 2020 6m 33s

In this episode, Dan Lu talks about graphic design and whether or not it's something you need to focus on in your business.Learn the impact graphic design has on your marketing and your results.Is it something that's overvalued or is it worth y

The Top 5 High-Value Marketing Skills | Ep. #19

Aug 7th, 2020 10m 36s

In this episode, Dan Lu talks about the top 5 marketing skills that you can build a career from or learn for your growing your own business.Marketing is and always will be a necessary field or skill. As long as there are products and services,

Does Your Business Need a Value Ladder? | Ep. #18

Aug 5th, 2020 9m 1s

In this episode, Dan Lu talks about what a value ladder and whether not your business needs one.Value ladders are your suite of products/services that you offer at various prices.Listen in as Dan discusses the reason for having or not having a

The Problems with Charging Too Little for Your Online Courses | Ep. #17

Aug 3rd, 2020 12m 56s

In this episode, Dan Lu discusses the problems of charging too little for your online courses. He talks about the issues from the course creator standpoint as well as from the student's standpoint.Dan also dives into the reason that most cours

Should You Build Your Own Funnel or Hire Someone? | Ep. #16

Jul 31st, 2020 8m 4s

In this episode, Dan Lu discusses whether or not you should build out your own sales funnel or if you should hire a funnel builder.Remember that it's not just the funnel that matters, it's the entire ecosystem of what happens before they see th

The 3 Things that Determine the Success of Your Funnel | Ep. #15

Jul 29th, 2020 9m 32s

In this episode, Dan Lu talks about the 3 main components that make up and determine the success of your sales funnels.Learn why and how to make sure everything works together to maximize your conversion rates and your sales.If you don't know w

What is Sales Funnel and Does Your Business Need One? | Ep. #14

Jul 27th, 2020 10m 49s

In this episode, Dan Lu explains what a sales funnel is, how and why it's more effective than selling through traditional websites, and whether or not a sales funnel is right for your business.Dan shares examples of how sales funnels work and h

Is Long or Short Copy Better? | Ep. #13

Jul 24th, 2020 8m

In this episode, Dan Lu talks about whether or not you should write long copy or short copy when looking to get your visitors to take action.Whether that's becoming a lead, watching a video, reading an article, or buying your products, and serv

What’s the Best Business to Start Today? | Ep. #12

Jul 22nd, 2020 8m 59s

In this episode, Dan Lu shares how to find the best business to start that's right for your goals, dreams, and your life.It's not about jumping into the latest or greatest opportunity because it lucrative or has some potential.Dan shares a simp

Do You Need A Framework or Formula? | Ep. #11

Jul 20th, 2020 5m 46s

In this episode, Dan Lu talks about the power of having a formula and a framework for your products and services.He explains how frameworks not only help your customers or clients get better results but also how they help you market more effect

Should You Build Your Business Around Affiliate Marketing? | Ep. #10

Jul 17th, 2020 9m 58s

In this episode, Dan Lu discusses whether or not it's wise to build an entire business around affiliate marketing.Affiliate marketing is an extremely profitable business model but is it smart to only promote other companies’ products/services a

Affiliate Marketing Promotional Strategies | Ep. #9

Jul 15th, 2020 12m 7s

In this episode, Dan Lu talks about various strategies for implementing affiliate marketing into your business.Whether you're a blogger, a YouTube, or an online marketer, you'll be sure to find ways to help grow your business through affiliate