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May The Best Brand WinEpisodes
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May The Best Brand Win
A weekly Business podcast
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Episodes of May The Best Brand Win
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Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of waiting to be fined by the results of it. But if we start with empathy, we can get privacy right. Joi
It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some quality and quantity time with the brand. Then finally when everyone is comfortable we move to commit
PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who has reviewed bazillions of tech products and services for Newsweek, Club Life Magazine, Gear Pa
Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol
They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on Renee Farias, a visual branding specialist and former U.S. Army combat medic with 25 years of fantastic experience. Join me
There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh
As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words because our THOUGHTS start with words. One of the key tenets of StoryBrand is “people buy products and se
Is a hot dog a sandwich. No. And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thought I might talk a bit about what marketing really is here in the lovely (increasingly dystopian) future of 2021. Before yo
Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space. We’re going to talk about content and what brands can d
The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out
Is it me or have things gotten really fake in the world lately? I mean, marketing has always been full of it, but lately it seems much worse. As communicators, we are we supposed to do? Should we accept the fake nature of the world today as
Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.” There’s a better way and I will show it to you on the next truly epic edition of Ma
2020 was a weird year for the world and for marketing. Here’s a quick recap of what happened and most importantly how YOU can make your marketing even stronger in 2021! Join me for another Novel Prize nominated episode of May the Best Best Win
Eddy Pham is a legend in direct response world. Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants. That’s marketing. Eddy joins us o
No matter what you sell, it probably comes in a box. And marketing has ways of making that box sell, sell sell. But joining me on the show today is musical entrepreneur and good friend Dave Craver whose new company Living Image has a way to m
If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work. As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin R
Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots. But we still have marketing…and man is it awful. Why is marketing SO bad, so pointless so easily trashable? We’re
Well it happened. CES — canceled. NAMM Show — canceled. But YOUR company ISN’T canceled and YOU still have important marketing work to do. But NOW you’re going to be minus some really big events that helped you in the past. Fear not, where
They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one. Well our guest on today’s program certainly fits that bill. He’s a visionary fitness trainer known around the world for training pro soccer stars — turned
I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up. Almost all of them said “yeah, we don’t do much marketing,” which I found strange. Upon further examination
Math was not my favorite subject mostly because you couldn’t BS your way through it. There’s a process, an order to how you do it and there isn’t any room for improvisation. Well, after studying thousands of marketing campaigns from b2b and b
Episode 160: Making Sure Your Price is Right With ScienceIf you study marketing, you know about the four P’s. One of those P’s is PRICING. And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga. Per
Why are some of the world’s most successful people NEVER late to meetings? Because time is the one thing which you cannot buy more. In my business, a common objection to improving marketing is time. I just don’t have TIME to do any marketing
Most of the danger of Cv-19 is fear. Fear is an emotion that requires a stimulus in the human brain. Now the mass media have tried their very best to keep us afraid, but we’ve dealt with them before. I believe the Cv-19 crisis got all of it
Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say. And of course, most people won’t do that. So we’re gonna discuss h
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