You need a mindset change going to a start up. If you are asking "what am I getting" vs. "What am I willing to Give", the getting mindset will be a major disappointment.MedTech startups are a process, not an event, and the payoff...if any...

Passion vs. Career/hardwork

Sep 14th, 2022 9m 41s

This is a 10 and under podcast where I am asked questions to give my thoughts. This one is about passion vs. career and asked by my daughter Dominique. We are an accumulation of our life experiences and this podcast dives into that to find th

Value Prop Creation as a Commercial Initiative

Aug 1st, 2022 27m 22s

Tom Patzelt and I go on to the next step in Medtech commercialization as an initiative with Value Proposition creation. After the team is aligned on the commercial strategy, the team shares their insights and vision for the product/service, Qu

De-Risking commercialization = A New Frontier

Jun 7th, 2022 38m 40s

With all evolutions change is obviously the mental obstacle that needs to be overcome. The way in which MedTech commercializes products via a 30 year old process won't optimize the chances of great products to come to market. It's not 2003.

Your product won't sell itself - Commercialization foundation

May 4th, 2022 40m 14s

Tom Patzelt and I discuss the first stage in the new era of commercialization and how the "this product will sell itself" delusion that many startups/new product launches believe will not be successful . The point is not to point out failures

Introduction to the Guide to Medical Device Commercialization

Apr 3rd, 2022 23m 42s

The next series of podcasts will be focused on building a commercialization strategy from a start up/new product perspective that enhances product adoption from day 1 of launch. Tom Patzelt and I share our thoughts on building and sharing bl

Proud of the Medical Sales Family

Feb 19th, 2022 18m 20s

Short Podcast to express my support and thanks for the entire medical sales community. You should all be proud of the work you do healing our healthcare system.

Chris Ernster, VP of Sales and Marketing at SRS Medical

Aug 2nd, 2021 52m 46s

Interview with Chris Ernster the VP of sales and Marketing at SRS medical. We dive into how to successfully work with a board and investors, the clinical leadership as a sales rep that is needed, the difference of creating a market and taking

Interview with Mike Moore, Executive Recruiter

Apr 24th, 2021 1h 3m

I had a great conversation with Mike Moore discussing everything from selling skills, the new inside sales forces in MedTech, using LinkedIn as a personal strategy, and the skill set behind selling to the office as hospitals curtail access.Mi

Interview with Keith Valentine, CEO of Seaspine

Feb 6th, 2021 54m 58s

I'm thrilled to have Keith Valentine on the podcast who is the President and CEO of Seaspine. We go through a little history on the early days of spine and how if it wasn't for someone like Ron Pickard the spine industry would look completely

Ted Newill - You can be better than your competition - Up-skill

Dec 18th, 2020 56m

Bombs and more bombs of insight with Ted Newill. We dive into the impact of COVID on medtech commercialization on it's impact on:Ted drops this at the end of the podcast: "You can be better than your competition" Damn straight but it takes n

Tom Patzelt and the New Normal of marketing and sales commercializtion in Medtech

Nov 13th, 2020 1h 7m

Tom Patzelt joins us with his 28+ years in the medical technology field holding many roles and specializing in go to market strategies and forging new analysis and execution as our new normal evolves. We discuss how marketing in medtech need

Matthew Ray Scott Dropping bombs and positivity in the Covid Medtech World

Sep 25th, 2020 1h 16m

We take a deep dive into the awesomeness of being a member of the medical device community with Matthew Ray Scott of Feed the Agency.This was so much fun that I had to get this podcast out right after the recording.Matthew drops his bombs,

Joe Mullings going deep on the future of Medtech sales

Aug 10th, 2020 41m 37s

Joe Mullings going deep on the future of Medtech sales by Medical Sales Nation

Bruce Radcliff of Advocate Aurora Health is back again

Jul 31st, 2020 58m 33s

Back by popular demand!! Bruce Radcliff the VP of Strategic Sourcing at the Aurora Advocate Health system gives his thoughts, perspective and some thoughts on post Covid.Bruce is a wonderful guest as he opens up and shares what he sees our g

CEO of Eko Health, Connor Landgraf

Jun 30th, 2020 47m 13s

Eko Health is healing our healthcare system and has been for a few years. Connor Landgraf is the Co-Founder and CEO of Eko Health, this is his first job out of Berkley where he earned is Masters in Bioengineering.Connor takes us down the p

Interview with Aldo Denti, Company Group Chairman of DePuy Synthes

May 27th, 2020 58m 35s

In these uncertain times we search out for wisdom and vision in others to help us navigate these times. I could not think of anyone better that has navigated some tough situations, personally and professionally, to help bring some clarity to o

A deep dive with the Company Group Chairman DePuy Synthes Johnsons and Johnson

May 27th, 2020 58m 35s

In uncertain times we seek out those that can shed some light on what our future might look like and how to stand strong. There is no one better at painting that vision than Aldo Denti the Group Chairman Deputy Synthes. Aldo Share with us h

101 Digital Health with Dr. Lyle Berkowitz

May 11th, 2020 51m 43s

Digital health care is here and it will continue to change our healthcare marketplace. I received a lot of messages around this subject and was asked to try to do a podcast on Digital Health.I'm excited to have Dr. Lyle Berkowitz join us to

Value Driven Healthcare Market Transformation, Rachel Armstong and Bob DeVol

Apr 24th, 2020 54m

Healthcare is moving from Fee for service to Value Based Care/payments. This basically means that providers will be reimbursed based on the quality of the care and outcomes, 85% of all payments will be Value Based by 2025 and the move is on no

Interview with Tom WIlliamson, CCO at Tissue Tech

Apr 14th, 2020 50m 47s

I interview Tom Williamson, the CCO of Tissue Tech and a friend of mine from my Entellus days. We go on a walk through his career starting off as a engineer and ending up in sales and marketing. We discuss our time at Entellus, the characteri

An Interview with Dave Renker, an Executive Search Consultant at the Mullings Group

Apr 2nd, 2020 47m 55s

ave Renker Is an Executive Search Consultant at The Mullings Group, he has held C level positions in premier device companies and built world class teams throughout his career. Dave shares his thoughts and insights on the MedTech industry duri

Interview with Jennifer Fried, Co-Founder and CEO of ExplORer Surgical

Mar 3rd, 2020 42m 30s

A fascinating dive into Digital health with a Chicago startup ExplORer Surgical. Jennifer Fried, the Co-Founder and CEO, takes us on a journey unlocking the potential of real time, real life learning for providers to uncover potential efficie

Interview with Ryan Shelton, CEO of PhotoniCare

Feb 11th, 2020 31m 33s

Ryan Shelton is a Co-Founder and CEO of PhotoniCare, a company that is helping heal our healthcare system by utilizing Optics and Photonics to more accurately diagnose fluid levels in the middle ear. His journey started because his new born ke

Interview with Rachel Armstrong, discussing Value Based Payments, Quality Metrics and Outcomes.

Jan 18th, 2020 48m 56s

I'm interviewing Rachel Armstrong who is a thought leader in quality and evidence based strategy, value based payments and the future of health care based quality outcome measurements. We take our first stab at trying to lay the foundation of