"ChadTough" started as a rallying cry for 5 year-old Chad Carr. His grandfather Lloyd was the National Championship football coach at Michigan. His dad, Jason, was a Michigan quarterback. His mom, Tammi, began her career as a hospital fundraiser. After Chad passed away from a pediatric brain cancer known as DIPG, his family made sure his name and spirit became a mission, with the ChadTough Foundation. They have raised millions – but much more work is to be done. 

Tammi is our guest today, and she explains how the ChadTough Foundation has adapted its fundraising and events calendar in light of the pandemic. We cover the delicate balance between not seeming insensitive to COVID-19 while simultaneously not slowing the efforts against DIPG.

The Foundation's April event went virtual, continued to benefit from sponsors, and even creating ChadTough branded masks.

The annual  “RunTough” event on Chad's birthday will still happen this fall, with in person and online components. As always, there will be an auction for some incredible experiences with well-known friends of the Foundation.  In our climate of social distancing, those experiences may be different, but can actually be an easier request of those famous faces.

Finally, Tammi discusses the battle against the disease that took  her 5 year-old son.  While they were disheartened by the lack of progress over the last several decades, they are proud of the work that's been done in just the last five years.

Link:

ChadTough Foundation Website: https://www.chadtough.org/

Michigan Motors Forward is produced by JAG in Detroit Podcasts in collaboration with Tanner Friedman Strategic Communications.

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