Matt Johnson
MicroFamous Conversations
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Matt Johnson
MicroFamous ConversationsEpisodes
Matt Johnson
MicroFamous Conversations
Good podcast? Give it some love!
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Episodes of MicroFamous Conversations
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Check out Alina Bonn's experience working as a team member, which set her up to start her own agency serving 7-8 figure consulting firms.
Like any other type of marketing, podcasting is constantly shifting and evolving, and that requires us to continue experimenting and trying new things. More than any other medium, podcasting lends itself to effectively building authority and cr
The marketing world hasn’t been able to categorize a service that isn’t just strategy like consulting or just done-for-you like an agency. There isn’t enough in the public consciousness around a service that combines strategy with implementatio
Anyone who makes a living with the content in their heads and hearts has to overcome internal obstacles to unlock their full potential. There’s so much we have to deal with when we are the product, especially when it comes to leaning into our b
People who launch podcasts are often so focused on the downloads their shows can generate they miss out on the real opportunity. This mindset leads us away from our Clear and Compelling Idea, and the people who will actually take the action th
The trap many salespeople fall into is trying to grow by doing more of what’s worked before, instead of letting an external force dictate their next phase of growth. Tapping into an area where demand is already flowing and lining it up with our
If you’re an emerging thought leader with the ability to help entrepreneurs grow their businesses, a paycheck or retainer isn’t the only way to monetize a highly valuable skillset. There are multiple ways we can capitalize on our marketing, sal
In coaching and consulting, we quickly discover that the biggest hurdles to success are internal. We see the effect that limiting beliefs have on our clients’ ability to implement the strategies, tactics and advice that will get them what they
The basis of any strong community is a feeling of safety and belonging, and an environment that allows people to be transparent and authentic. As thought leaders we often overlook that this sense of safety comes from the values of the community
As more people enter the remote workforce, the people we’re going to hire on our teams are going to be younger. Because they come from a different generation, determining whether they are a personality and cultural fit requires us to adapt how
The psychology of live events facilitated emotional and impulsive buying, but 2020 has made this impossible, forcing businesses and thought leaders to shift the way we sell. Even before the pandemic, businesses that were based on selling at liv
Speaking on a stage is one of the most important street cred indicators in thought leadership. Even though people aren’t going to events physically, the speaking space hasn’t slowed down. In fact, speaking has actually ramped up in the virtual
For speakers, thought leaders and associations who give value and connect with people through events, 2020 has put them in a weird spot. Because people haven’t been able to gather in the normal sense, the biggest concern is driving value to peo
Company culture is a strategic long-term solution, and an ongoing evolving process that we can’t immediately see ROI from, but it’s the hidden factor that drives or diminishes our results. Communication builds the culture that we lead people in
The essence of driving change as coaches is delving into how someone communicates with and leads themselves, because that impacts how they show up in every area of their lives. Our limiting beliefs and behavioral patterns are not situational, t
2020 has caused a massive upheaval in the world of events, but a lot of new opportunities are emerging as the industry explores new ways to deliver a great experience in a new world. It’s even more critical now for events to deliver a win-win f
The podcasting industry is going to see a lot of change, from new formats to the entry of multi-million dollar publishers. Now more than ever, we have to see and treat our podcasts like entire businesses in their own right. Our podcasts need to
As podcasts become more expansive, they’ve also become so crowded that it’s difficult to get noticed and build a loyal listener base. In such a space, doing something unexpected and radically different is how we attract new listeners. The best
As platforms like Facebook continue to drive down the results of organic traffic, LinkedIn has remained more consistent with what it takes to launch a personal brand, go to market and grow our reach. It’s a platform that is well-suited to a str
When the world is in crisis, people and businesses are in crisis too. The ability to withstand adversity is one of the most important things we need to build into our operations. We do this by taking every path, strategic decision and approach
When it comes to crafting emotionally resonant and authentic content, nothing is as efficient at delivering an impactful story as children’s books are. Stories, even the ones behind businesses, are supposed to be delightful. If we craft our con
There are many coaches who until now, have operated in the realm of personal networking, referrals and live events to generate demand for their service. The government-imposed lockdowns have turned this aspect of the business world upside down
A common misconception and limiting belief many coaches have is that selling a high ticket product requires us to have mass appeal and speak to everyone in the market. But achieving Microfamous status gives the ability to become highly successf
For many experts, where they start out is not where their business eventually evolves to as they go from being known for that one marketing tactic or platform to something different.Breaking out of a specific niche is progression, not a full pi
In an influencer/thought-leadership business, the health of the operation is determined by us having a predictable, sustainable and sellable way to bring the right people into our email list. If our email list is flat, our whole business is fla
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