Experience is often a key ingredient for startup founders. Jimmy Kim, the CEO and founder of Sendlane, has plenty of experience with Sendlane being his third startup. With Sendlane, Jimmy is hoping to combine several MarTech tools into a single platform, dominating the space while creating a new category. Given his experience, Jimmy and Sendlane are well on their way to doing just that.

Jimmy joined startup coach Roland Siebelink on this week’s episode of the Midstage Startup Momentum Podcast to share how far Sendlane is in its journey. He also shared many key insights from the wealth of knowledge he’s gained as a founder. 

• Why it took Jimmy three attempts to build a successful sales team.

• Why Sendlane decided to use outbound sales sooner than most startups.

• Why a startup’s pricing shouldn’t be the driving force in winning the market.

• Why offering the cheapest pricing can be a bad thing.

• Why fundraising is no different from a sales cycle.

• How many term sheets startups should aim to get while fundraising.