Today on the podcast is Jessica Wayman about mindful marketing. 

Here is a little bit about Jessica: 

Jessica is a marketing mentor & sales strategist for coaches and consultants looking to finally stop hiding and create a business that is aligned with who they are and what their zone of genius is. She likes to refer to your zone of genius as your power of brilliance. She guides her clients to create brilliant signature programs, market like pros, and make more sales online. She is a planner, a high performer, and a professional student. She's  been an entrepreneur for several years, keeping herself stuck because she was "too busy" holding onto her imposter syndrome to take massive action consistently. She's earned a B.A. in Business & Marketing, 2 Masters degrees (Adult Education & Psychology), multiple certifications, and have had almost a decade of teaching Psychological Research Methods. 

Jessica has taken nearly 50 online courses in the last few years related to digital marketing. She calls herself a "rehabilitated course binger" who knows the damage staying in learning mode does for your business and life. She knows that is a surefire way to stay "the best kept secret" and it's no way to create an aligned business, make a positive difference in the world, or make money with your talents.

On this episode we talk about: 

[7:00] How to Quit Course Binging and Go All In On What You Want to Accomplish

As a reformed course binger - Jessica talks through how being in constant learning mode can have a negative impact on your business because you are not implementing only learning.  Instead of learning everything - you can go deep into what you want to accomplish and achieve your goals. 

[13:00] Why Mindful Marketing is so important for your business & you need to stop collecting information and put it on the shelf 

[19:30] Hope is not a marketing plan and how to use funnels in your business

Jessica outlines how to help your audience take that next action towards the goal they are trying to accomplish. You want to follow a logical pattern to help people figure out solutions to their problem. It is how can I help this person with the information that I have

[25:00] Research What Your Audience Wants

[30:00] How to Refocus Your Business

Take a step back & brain dump everything in your brain to see what your vision is. One of the apps that Jessica shares is Calm which gives you access to hundreds of meditations that you can listen to daily. She also shares the miracle morning and  transcendental meditation as practices that she uses daily to accomplish even more than she thought was possible. 

Here is where you can find Jessica: 

Website: https://www.jessicawayman.com Facebook: https://www.facebook.com/jessicawaymancoach Instagram: https://www.instagram.com/powerofbrilliance Course Rehab: https://jessicawayman.com/course-rehab-2/ Get The 5 FREE Ways to Grow Your List + Get Clients Using The Mindful Marketing™ Framework:  https://www.jessicawayman.com/the-mindful-influencer-podcast