We’ve discussed Facebook, customer service, Twitter, Instagram, Pinterest, Snapchat and more in previous shows. Now let’s talk about putting it all together. You set up your social media accounts: Facebook, maybe Twitter, Instagram, Pinterest …

#5 Strategy

Jun 21st, 2017 11m 9s

How to coordinate social media with your offline marketing efforts to get the greatest bang for your buck. Which platforms are best for you? Here's some direction and inspiration.

#4 Twitter Snapchat Pinterest

Jun 20th, 2017 14m 34s

Find a bunch of accounts to follow. Look for, first of all, those that are relevant to your business, including thought leaders, marketing gurus, companies and people in your industry you admire … that sort of thing. You can also follow, as we

#3 Customer Service on Facebook

Jun 20th, 2017 14m 55s

Hard to believe but some people may come to your Facebook page because they hate you. Or they’re already customers and have service or support issues and your normal channels just aren’t getting the job done. Perhaps your customer support has b

#2 Selling on Facebook

Jun 20th, 2017 21m 21s

It seems natural — and it is — but you gotta be careful. No one ever liked a Facebook page because they wanted to see a consistent stream of your ads on their timeline, no matter how cleverly they’re written or composed with cat videos or cleve

#1: Modern Marketing: Getting Started

Jun 10th, 2017 14m 37s

To a lot of people, Social media consists of posting pictures of cats, today’s lunch, funny videos and memes on Facebook. But for business, it’s a cost-effective — and even free — way to engage with your customers and prospects, build your bran

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