Episode from the podcastModern Sales - B2B Selling Podcast

129 - [Interview] Value Planning For Better Sales Calls with Andy Paul

Released Friday, 22nd May 2020
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Value planning should be done every time you interact with your prospects. It's the answer to the question: "what's in it for my prospects to talk to me?" And Andy Paul, of the Sales Enablement podcast and RingDNA, knows a thing or two about value planning for better sales calls. In this episode, he talks about how to improve your value planning during the discovery process and beyond. 

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33m 28s
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