Welcome to another compelling episode of MOJO: The Meaning of Life and Business! In today's enlightening discussion, we dive deep into the realm of content marketing with our esteemed guest, Jeffrey Lupo. Host Jennifer Glass and Jeffrey explore the evolution of content marketing from its roots in copywriting, shedding light on the shift from persuasion to providing value to captivate and engage audiences.

Throughout the episode, listeners will gain valuable insights into the multifaceted landscape of content marketing, including the importance of creating valuable and purpose-driven content in various forms such as video, written, and audio. Both Jennifer and Jeffrey underline the significance of aligning content with business objectives and audience needs, emphasizing the role of high-quality and consistent content in building audience habits and achieving long-term success.

Listeners will also have the opportunity to hear Jeffrey Lupo's reflections on redefining success, work-life balance, and the pursuit of work that energizes. He offers sage advice on mastering a single channel before expanding, focusing on quality over quantity, and the importance of staying attuned to the searcher's intent when crafting content for SEO purposes.

This episode is a treasure trove of wisdom for aspiring and established content marketers alike, providing actionable strategies, thought-provoking insights, and invaluable perspectives on achieving fulfillment and success in the ever-evolving world of content marketing.

Tune in to discover the keys to creating impactful content, connecting with audiences, and charting a course toward meaningful success.

About my guest: Jeffrey Lupo is a digital content marketer for B2B technology startups and marketing agencies. His background is in hard-close sales, teaching English, and creative writing. He's worked with B2B marketing agencies, and clients in the SaaS, DevOps, Martech, and cybersecurity spaces

Connect with Jeffrey on LinkedIn and on the web at https://www.jeffreylupo.me/