For Rachel Basoco, community building has opened doors to a wide range of industries from lifestyle, to entrepreneurship, and as of late the world of finance and of Paris Hilton. In a world where building trust is priceless for public figures and companies alike, it pays to have an engaged community when platforms have established a relationship with them. It’s Basoco’s job to help build that through community.

Today, she is a multi-hyphenate at her core as Director of Digital Communities Advancement and Growth at Fidelity Investments, Web3 Community Manager at Paris Hilton’s company 11:11 Media and founder of Rachel Basoco LLC. Through her own company, her clients have included  self-funded start-ups, Fortune 500 giants, and tech unicorns. She helps each partner craft and execute a community strategy that enables them to acquire customers faster and retain them longer. 

Today we speak with Rachel about her entry into community building via building her own company in New York City to expand the space Latina creatives fill, Trenza. We also talk about how she built community at one one the City’s staple coworking spaces for women entrepreneurs, Luminary. Rachel also shares her priorities in community building today, from the world of finance to influencers.

Follow Rachel Basoco on LinkedIn: https://www.linkedin.com/in/rachelbasoco

Follow Rachel on Instagram: @RachelBasoco

Follow Moneda Moves on Instagram: @MonedaMoves

Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro

Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.