In today's episode, we tackle Google My Business which is the key to getting found in Local Search.

Listen to this episode:Watch this Episodehttps://youtu.be/wcMvey8-ibM

Darryl:                    Hi I'm Darryl King and I'm here with my co-host Ed Pelgen were a couple of old internet guys, who have been running our online agencies for over twenty years. We get together every week to talk about all things online especially for small and medium business owners or executives who talk about their websites as their bloody website. Each week we aim to tackle a range of online issues, put them in plain language so anyone can understand, how to make their websites work better for their business. Episode 32 - We're going to talk specifically about: Google my Business. Hey Ed.

Edmund:                Hey Darryl, How are you?

Darryl:                    I’m good. I think; like we have talked a little bit about local, previously

Edmund:                yeah

Darryl:                    but there is a lot of stuff coming down the pike which I think Google my business has a direct relationship with; more so than the overall picture of local and it's impacting in a lot of ways or it's going to impact in a lot of ways on people's results online and people see great results from Google my business specifically, so that's why this would be a good topic

Edmund:                absolutely

Darryl:                    why don't; when we start by for those people that don't know you want to give them an overview about; what Google my business is? Where I sort of come from? How it fits into the ecosystem…?

Edmund:                yeah so; absolutely; so to really understand Google my business and we did an episode on local before and it's just important to understand that a lot of search is local in nature meaning I'm in a place and I'm looking for something in my general vicinity, I'm looking for a local provider, I'm looking for a restaurant, I'm looking for a plumber in my area right? So but very nature a large percentage of searching that's done online is local especially with the advent of the mobile phone. A lot of it is, it's very local and because Google owns android they know where you are physically and they can tailor the search results to your device so local is very important. Now the way that you get your business listed in the Google system the Google ecosphere; I suppose, is that you have to submit and list your business in the platform, which is Google my business right? So you basically need to go to sign up, fill in all your details and because it's a local business there’s a process called verification. So they'll either; ring you using the phone number that you signed up with or they will send you a little physical card which gets sent to your physical address.

Darryl:                   So before we get into the detail of like signing up and more you can do

Edmund:                Hmm

Darryl:                    Where do people see Google my business results, well like, what; what's the; I’m Bob; I’m out there with my business. Why do I care about this?

Edmund:                Yeah

Darryl:                    Where does it impact me?

Edmund:                Yeah

Darryl:                    when on a phone or on a desktop, what; how do I know what you're talking about?

Edmund:                yeah, so there's typically three places where I see; I tell people that they see that mostly. So the first place is if you're on your desktop computer for example and you do a search right? And the search is local: meaning let's say you're searching for a plumber and then you add your location right? People have been trying to search this way. So I'm searching for a plumber in Brisbane. In that situation you'll see through a little 3-pack of maps right? Which are local businesses. Now if you did that search in Sydney you would see three different local businesses so that's the first place. That little; they call it a snack pack of Maps ...