In todays episode we discuss the idea that maybe you being a cheapskate is costing you results in your business.

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Darryl: Hi and welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running with the agency for over 25 years, my co-host Ed Pelgen has been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. This is episode 35 called: Are You Being a Cheapskate. Hello Ed.

Edmund: Good Day Darryl or is the Australian say “a tight-ass”

Darryl: “a tight-ass”; well and it's; we like throwing the odd controversial. The last few weeks we've been firing straight from the hip.

Edmund: Ranting

Darryl: getting all these complaints about the swear words and all that; that's fine

Edmund: well they can just

Darryl: yeah. It is what it is; alright, let's put this in context; Standing back from us as service delivery people. It's not about saying; hey, pay our rate more; it's about the concept that follows on from last week's podcast episode, where we talked about not respecting the amount of effort that goes into something and the equivalent part of that is trying to lowball and you gave an example about someone wanted two people to create results for their business for 300 bucks and I; It goes you know like; everyone wants a great deal; that makes sense, right? We all want to get things but there is a there's a point of declining returns where you say; well, If I get the lowest price of everyone doesn't mean them that; there are apples in apples; right? Just because the price is lower doesn't mean you're getting the same quality; and the; and; so the big part of this is understanding that some things cost money and if you are a professional company trying to get professional results. You can't be a “Tight Ass” or a “cheapskate”.

Edmund: that's right and we should reiterate; the context is you as a business owner, small business trying to grow your business and you're dealing with marketing service providers and all that sort of stuff. It’s about getting in the deal versus being “a tight ass”.

Darryl: Yeah and yeah it's a; it's a; it's a really interesting one to get and you get it with remote workers. You know people will go yeah; I want a remote worker and you know; I want this really really cheap rate. Then the rate might go up by a few bucks an hour and ohh no, I don't know if it's going to be affordable. these people probably driving around and sixty to a 100grand cars living in you know first world problem world's; you know, they've got businesses, staff, good income you know; they can go out on the weekend and spend 150 bucks on dinner for a couple of people without blinking an eye; you know; 30 $40 bottle of wine; no problem at all and they might be talking about a $50 a week increase for that person; right? To get a better quality business but that's a major problem (3:08…?)

Edmund: yeah; I think is very important to like; what you just said, then you describe certain type of person who is quite affluent and well often doing well and they're still being a tight-ass and I think we should also say bit; you know, we almost understand that there are a lot of small businesses for whom investing in marketing is a really big deal right? Especially when sometimes your providers out there who will take your money and not deliver or not do their best to deliver right? And like you said previously some smaller businesses where the average transaction value is small; you know, they don't have the budget but on the flip side we've seen businesses, successful businesses and business owners. Where it almost seems to be an Olympic sport to see how much they can screw someone over

Darryl: yeah

Edmund: right?