Today Scott will be talking to Eisha Tierney Armstrong, CEO of Vecteris and author of Productize. Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek

Ep. 10 How to Get a Better Return From ABM With Usman Sheikh

Mar 5th, 2021 34m 55s

Today Scott will be talking to Usman Sheikh founder and CEO of xiQ. xiQ is an artificial intelligence for B2B sales and marketing. xiQ unifies the core capabilities and functions that are required to operate in account-based marketing. Using AI

Ep. 9 Brand Transformation with Leslie Tullio

Jan 29th, 2021 32m 19s

Scott will be discussing marketing and brand transformation with Leslie Tullio. Leslie Tullio is Chief Marketing and Communications Officer at McDermott, Will & Emery. Leslie explains what it takes to build a strong brand with vision, strategy

Ep. 8 The Future of Selling with Dr. Howard Dover

Nov 20th, 2020 43m 39s

Scott will be discussing the future of selling with Dr. Howard Dover. Dr. Howard Dover is a director, center of professional sales, and professional sales coach. Dr. Dover explains what makes a successful salesperson and how to succeed in the

Ep. 7 Remote Work and Working in Costa Rica with Antonio Ramirez

Sep 15th, 2020 29m 20s

Pixal506 is a tech company based out of New York and Costa Rica. Antonio Ramirez, CEO of Pixal506, sat down with Scott to discuss remote work and working in Costa Rica during COVID19. Antonio Ramirez gives tips on creating award-winning website

What CMOs Need to Know About Cyber Security with Patrick Kehoe

Sep 4th, 2020 24m 46s

Cybercrime has increased during the COVID-19 pandemic posing a business problem for CMOs given the amount of technology marketing teams control. In this episode, Scott discusses the challenge with Patrick Kehoe, CMO of Coalfire, a cyber risk as

Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens

Sep 4th, 2020 36m 19s

Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges building out an inbound marketing engine that would deliver sales. Scott and Matt discuss how he was able to get the sales organization to acc

Surviving in a Sales Culture as a B2B Marketer with Special Guest, Stephanie Anderson

Sep 4th, 2020 36m 19s

Scott sat down with CMO and Advisor, Stephanie Anderson, to discuss how to survive in a sales culture as a B2B marketer. In this episode, Stephanie shares what's on the minds of CMOs, advice for new CMOs, and how to successfully navigate organi

The Latest Thinking on Challenger Sales and Marketing with Special Guest, Brent Adamson

Sep 4th, 2020 37m 55s

Scott continues the lively discussion about the value of outbound sales with Brent Adamson, a VP at Gartner and author of The Challenger Sales and The Challenger Customer. In this episode, Scott and Brent debunk the idea of Challenger Marketing

The State of Sales with Special Guest, David Brock

Sep 4th, 2020 27m 30s

Scott posed this provocative question to spark candid dialogue between Sales and Marketers. Friend and Sales Guru, David Brock, answered the call in what has become a lively ongoing debate For more on this topic read: Scott's original article,

Interview with Carlos Hidalgo, Author of The UnAmerican Dream

Sep 4th, 2020 39m 18s

Have you ever wondered what all the work frenzy is for? In this episode, Scott explores this question with entrepreneur and author, Carlos Hidalgo. They discuss Carlos's first book, The UnAmerican Dream, in which Carolos shares his journey to e

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