The CEO SleepOut will be held at Liliesleaf Farm on the 11th July, right in the middle of the bitter Highveld winter and on the 55th anniversary of the famous raid where the apartheid police netted six of the 10 Rivonia Trialists.
Liane McGowan, CEO of the event, is certain that the 200 CEOs and their guests participating in this year's event will leave as different people - and in this interview with Biznews.com's Alec Hogg she explains why - including unpacking a magical moment that invariably arrives in the early hours of the morning.
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