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Not For Public Consumption

Startup Distillery, LLC

Not For Public Consumption

A monthly Business, Entrepreneur and Education podcast
Good podcast? Give it some love!
Not For Public Consumption

Startup Distillery, LLC

Not For Public Consumption

Episodes
Not For Public Consumption

Startup Distillery, LLC

Not For Public Consumption

A monthly Business, Entrepreneur and Education podcast
Good podcast? Give it some love!
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Episodes of Not For Public Consumption

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Once you’ve made the decision to start a business — or even if you’re still deciding — it’s all too easy to find yourself making excuses that you’re “too busy,” or you have this or that obligation, or it’s not the right time.Here’s how to make
If you listen to the media, it’s easy to get the impression that if you’re not in your 20s you’ve missed your chance and it’s too late to start a new business. While the media may put most of their focus on younger entrepreneurs, in the real wo
In this episode you will learn:How myths and biases influence your funding goals.So much of the advice out there is about the “right” way to raise funds — but that advice is only focused on a very small group of businesses that are on a very pa
It’s one thing to enter a new or underserved market where simply being there is enough. But to start a venture in a saturated market? How can you compete against dozens — or hundreds — of businesses that basically do the same thing? In business
When it comes to attracting investors, it takes more than painting a rosy financial picture. Investors need to be romanced. To do that, you have to connect with investors on two levels: the head and the heart.When you do that you not only grab
“There’s never enough time to do it right, but always enough time to do it over.”When you’re starting a new business, one of the most basic human urges is to dive in without stopping to think, evaluate and consider all the “details.” Here’s how
To get the critical real-world data needed to build a thriving business, you have to get out of the building and talk with 3 key groups of people. Each group has valuable information that will ensure your business plan is a blueprint that’s fir
There are a few of those preventable mistakes that fall into the “greatest hits” category — and that don’t always reveal themselves until your doors are open and you find yourself struggling.Why not head 'em off at the pass?In this episode you
Yes, writing a business plan is a lot of work. And it demands a healthy dose of legwork and critical thinking, especially in some areas of business that may be unfamiliar to you. But one thing is certain: Business plans are not is a waste of ti
I think we can all agree that financial projections are a key tool for any startup. And good estimates are your secret weapon for heading off unpleasant “rookie mistakes.”So instead of viewing them as a “necessary evil,” let’s take a look at ho
Done right, a Sources & Uses of Funds will show you how much cash you’re going to need to (1) launch your business and (2) cover your expenses until you’re generating enough cash to cover your expenses or reach the next round of funding.In this
Confusing “profitability” with “cash flow” puts your startup at risk. Even the most profitable companies can fail — and when they do, they’re always caught by surprise.Financial jargon is not only confusing, but many of the words are used casua
Bootstrapping gives both you and your company advantages you can’t get with a huge cash infusion.This is especially true for startups that take on an advisor to help guide them through tough decisions and formulate the strategies and tactics th
If you’re like most founders, every day your job consists of putting out fires wherever they spring up. The big picture falls by the wayside as you scramble to keep up with the very real demands of growing your business.Before opening your door
You don’t “need” investors to build a growing business. In fact, too much money can be a bad thing. Some of the most inspiring success stories have come from founders who had few resources at their disposal.In this episode you will learn:How li
Most entrepreneurs write business plans because they have to — either to raise money from investors or to obtain a bank loan. But to successfully secure outside funding, your business plan has to be STRONG — because a business plan is a bit of
You can’t move forward if you’re spending your time looking behind you. Every move you make in reaction to the competition dilutes the essence of your business, and those are the things that are drawing customers or clients to you in the first
Everyone wants to grow their business over time, but not everyone necessarily wants to scale their business.“Scaling” is a buzzword you hear all the time in startup circles (and the media). They talk about it as if it’s the ultimate goal – the
There’s no denying we’re in the midst of worldwide financial uncertainty, with disruptions in nearly every industry and widespread confusion across the board. It’s natural to take a look around and decide to hit the pause button. I’m going to l
In a world where huge wins are so celebrated by the media, we often forget that no matter how far you’re going, you can only get there one step at a time. Baby steps may not be as glamorous as giant leaps, but in the long run they’ll take you a
With all of us so distanced from each other, I’ve posted a video version of this episode so we can all feel a little more connected. Check it out at startupdistillery.com/pandemic.So much seems up in the air and out of our control right now. To
Profit and cash are not the same thing. Believe it or not, a company can be profitable and still go out of business. How? By running short on cash (also known as a cash crunch).Since I want you to succeed, I’m going to explain the similarities
Numbers not your thing? Today’s episode is designed to help you not only get comfortable with financial projections, but understand them.I promise I'll take it slow.In this episode you will learn:The names of the most important 5 spreadsheets.W
Hate numbers? You are not alone. But figuring out how much money you’ll need is a necessary evil. Words help tell part of your story. The other part – the numbers – need to support that story. That means figuring out how much money you’ll need
Understanding your customer is the single most important element in building a successful business — and interviews are the key to understanding them. But interviewing isn’t something a lot of us have experience doing. This episode is chock-ful
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