Ali Stofko & Ty Anderson, owners of startup A Matter of Impact, talk with Host and Brand Strategist Paul Hittner about their new approach - starting with 'why'.  After a series of dramatic turns in their lives, both Ali  and Ty made a decision to walk away from their work life and instead create a company that supports fulfilling lifestyles. If you're just doing 'the grind' you're missing what's going on around you and limiting your impact on the natural world. From a content creation standpoint, they'll be using Canva and PicMonkey to create cohesive messages designed to help others and bring humor and realism to their audience. 

For the last 18 mos A Matter of Impact has been developing the groundwork to get people to take action towards living a life with 'why' guiding the journey. 'Why' should be a filter for everything we do. Listen in to learn how these two plan to explore opportunity and bring awareness to the world that they, too, can have an impact in the areas that matter to them. When content creation is the nuts and bolts of building their brand, find your voice so you can bring an authentic persona to the marketplace. 

Go to AMatterofImpact.com to learn more about their journey of making the world a better place. 

Go toBizVisionary.comand type in OBBM for 50% off workshops that will take your brand to the next level. Call 214-984-2773 for guest and sponsor information.

Subscribe to theOBBM Network Podcast on Apple Podcasts, Spotify, iHeart, Google Podcastsand more. Click here for Building The Brand Podcast. 

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