In May 2021 we launched Project Bijou to try and bring about social and cultural change in everything related to data protection.Instead of viewing looking after people’s personal data safely as a burden we hope to encourage businesses and individuals to instead see it as a moral responsibility, something as natural as putting on your seatbelt when you get in a car. We want people to understand why the Laws are good for us all so to help explain, the Bailiwick’s Deputy Data Protection Commissioner, Rachel Masterton, talks us through the ten rights we have under the Law. And in doing so attempts to answers the important question, “What has Data Protection ever done for us?”.