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Off To Market™

Hamish Chadwick

Off To Market™

A weekly Business, Entrepreneur and Marketing podcast
Good podcast? Give it some love!
Off To Market™

Hamish Chadwick

Off To Market™

Episodes
Off To Market™

Hamish Chadwick

Off To Market™

A weekly Business, Entrepreneur and Marketing podcast
Good podcast? Give it some love!
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Episodes of Off To Market™

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Hamish speaks with Helen Brown from Living Spaces™ about Interior Design and what people should be thinking about if they need to ‘work from home’. Helen’s design philosophy is “You are the living expert on you and your life”. Helen talks about
In this episode, we introduce David and Stewart and their company New Venture Australia. Stewart Gow and David Cotton are long term Investors and Serial Entrepreneurs. They have held many successful roles in many different areas of the busine
Advances in design technology allow the inventor to get their hands dirty sooner; however, as you’ll learn from Scot, technology can also hinder your progress.There is a tendency to go straight to CAD without pushing a design concept on paper
Cashflow and planning are at the crux of what Scot talks about this week when it comes to staging your project.A critical question you must answer in determining your launch strategy is are you going to partner with a distributor or are you g
We talk with HR expert Mark Thomson from True North™ about building and managing teams. Mark draws on his 20+ years of experience to offer advice for entrepreneurs and founders who are growing their businesses.Some of the areas covered are:
Perhaps a little 'off-topic' for Off To Market, but perhaps not when you learn about the latest cybersecurity threat that is spreading around the globe. Entrepreneurs, business owners and inventors invest so much money and effort into developin
Conventional Brand or Identity Guidelines are over-sold by some agencies as a must-have deliverable that will save your brand from the perils of inconsistency. However, if you’re commercialising a new product or service are they ultimately a us
New year, new music and a new digital audio recorder! Yes, we’ve ditched the smartphone for a Tascam. But as always the focus is on the content, not shiny gadgets. The first episode of Off To Market™ for 2020 is about what it takes to be an ent
Scot talks to Hamish about how inventors work with Industrial Designers and how this critical relationship works to determine commercially viable products.Some of the topics covered are:The design briefPhilippe Starck’s lemon juicerHour
Hamish talks to Scot about the importance of having a plan to build mindshare when launching new products.Marketshare is the result of building and maintaining effective mindshare. Listen to find out more.If you have any questions, email Ha
Hamish and Scot were privileged to speak with Sarah Barnes who gave us an inside look into how she and the team at Transitional Level Investments work with tech startups.Transition Level Investments was founded by Steve Baxter (Shark Tank).
Hamish has a fascinating chat with the very talented Allan Morris about everything from Boards to branding. Hamish asks Allan his advice and perspective on what he has seen ‘in the trenches’ that will help the inventor and entrepreneur understa
Scot and Hamish talk with Angelo Coco from Invention Pathways about fundraising. Fundraising is, unfortunately, an area where many projects fall short or worse, fail.Angelo discusses the different options and strategies available to inventors
Belinda talks about Brand Archetypes. A fascinating insight into how to structure your brand.
Scot and Hamish talk with Jagdeep Jalota from Invention Pathways about how to structure your business so you can take advantage of the Federal Governments R&D incentives with Tax Rebates.Did you know the Federal Government has $137.9m in the
Scot and Hamish have an enlightening conversation with Angelo Coco from Invention Pathways about how inventors and entrepreneurs should structure their businesses not only to protect their assets but to be eligible for substantial R&D Tax Rebat
Hamish goes into the finer detail of how to create, choose and think about the subject of product brand naming.Some of the topics that Hamish discuses with Scot are over-creativity, the naming brief, how to choose a name, trademarking, how to
Scot has an interesting conversation with Belinda Vesey-Brown about Neuromarketing.
Scot talks with Belinda Vesey-Brown about business and branding.
Hamish explains what the three types of Brand Structures are and why it’s important for the entrepreneur and inventor to decide which structure will benefit them most before going to market.
Scot is madly passionate about invention and he explains why a large number of patents originate in Australia and New Zealand.
Hamish and Scot talk to OH Marketing’s Creative Director, Michelle O’Hara about marketing strategy, social media and marketing trends.Michelle was very kind to impart her knowledge and advice that will help investors and entrepreneurs navigat
Scot explains why simplicity is the key to not only a great functioning product, but it’s also the best way to protect your idea and most importantly, your business profits.
This week Hamish and Scot talk about using professional service providers as part of your entrepreneurial journey. Are they a cost or an investment? As you’ll hear from Scot, the benefit of using his services is not just great product design. A
We discuss brand culture and the role it plays in both product design and carving out a position in your marketplace.Scot talks about how product design can influence brand culture, and explicitly how decisions made during the design phase ca
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