So far I have steered clear of interviewing advertising figureheads — mainly because I feel the industry is in a pretty sorry state (IMHO). But Khaya Dlanga is an exception: he learnt the ropes in the hurly-burly of top ad agencies, both as cop

Nic Latouf, Veldskoen co-founder: Retail & e-commerce in a recessive economy | Ep 6

Oct 1st, 2019 24m 41s

Market pundits are forecasting a recession and South Africa, with its almost junk status and socio-political problems, is not expected to fare well. Yet it’s not all doom and gloom; some entrepreneurial types are making the best of it, creating

Danni Dixon, Investec head of marketing: How to win in the attention economy | Ep 5

Aug 31st, 2019 18m 5s

The number of channels that marketers are using to target consumers has grown and, with it, the messaging has changed, from a ‘broadcast’ model to a more-intimate, personalised one. Big data is a tool that gives brands insights into their custo

Robert Paddock, Valenture Institute CEO: Is the CMO extinct? | Ep 4

Jul 30th, 2019 16m 14s

Marketing continues to evolve, and lately some of the ‘big guns’ — like McDonalds and Johnson & Johnson — have decided to rid themselves of their chief marketing officers (CMOs). What does this mean for CMOs in South Africa? Is the role really

Heidi Brauer, Hollard Insurance CMO: What do CMOs want? | Ep 3

Jun 26th, 2019 38m 58s

This month I have the privilege of interviewing Heidi Brauer, CMO at Hollard Insurance. She has some great thinking around agencies, the agency process, around pitching as well as digital segmentation, how we derive insights and how marketers

Tim Allemann, Fedgroup CMO: What do CMOs want? | Ep 2

May 29th, 2019 24m

From the rise of growth hacking, to digital transformation and the automation of marketing, being a chief marketing officer (CMO) has changed. Given the massive pressures today’s CMOs face, how do brands better understand their customers? How d

Ailyssa Pretorius, UberEats SA GM: How CMOs can use data to be sense-makers | Ep 1

Apr 8th, 2019 19m 30s

In March 2019, South Africa’s food delivery industry got even more competitive. Bolt (formerly Taxify), announced that it was taking on Uber Eats and Mr D Food. Increased competition means competing brands will need to become really smart at un

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