The algorithm. 

The algorithm is the reason that everyone trying to help you grow your social media says that you need to be posting a lot of content. 

The more you post, the more engagement you'll get, and the more engagement you get, the more likely that it is that you'll be shown to other people. Social platforms will favor you because you keep people on their platform. 

Here's the thing. 

If you are looking to establish a powerful brand. 

You don't want to play with the algorithm. 

Rather, you want to come out with good content, and keep it rare to a certain degree. 

Because nobody wants to see a ton of mediocre content.