A misconception that people often carry is that graphic design and creating this visual identity is just about making something that looks pretty. But good design has meaning behind it. It's crucial to understand every client’s background, what

Episode 7 - Values and Speaking Your Truth

Jul 14th, 2021 18m 40s

Is your brand looking to be more socially conscious, but you don't know what to say? Or even if you should? This episode guides those trying to navigate their businesses with audiences more socially conscious than ever. Naz and Juliia to chat a

Episode 6 - Why is Public Relations (PR) so hard to define?

Apr 9th, 2021 15m 47s

Welcome to Episode six! Today Naz and Hannah are diving fully into what Public Relations really is and debunking some of the most common misconceptions around what working in this industry entails.

Episode 5 - Parallel Pups

Nov 26th, 2020 11m 2s

Welcome to the fifth edition of Parallel Purpose! In this episode, we’re focusing on our favourite furry friends. We’ll hear from some of the 50th dog squad: Fia, Koda and Murphy (plus their humans), as well as members of downtown Victoria’s KW

Episode 4 - Behind the Pixels

Oct 29th, 2020 18m 40s

Welcome to the fourth edition of Parallel Purpose! In this episode, we’re focusing on the experiences of our favourite female designers, featuring Laura Prpich of Caribou Creative, and 50th's own in-house graphic designers, Elle Offord and Mada

Episode 3 - Parallel Experiences: Naz & Hannah Edition

Sep 24th, 2020 10m 16s

Welcome to the third edition of Parallel Purpose! In this episode Naz and Hannah discuss their parallel experiences working in male-dominated industries, the power of vulnerability in the workplace, and the natural growth of 50th as an all-fema

Episode 2 - Conversations With Womxn We Love

Aug 27th, 2020 18m 35s

Welcome to Episode 2 of Parallel Purpose! For this episode, we spoke to Tessa McLoughlin, founder of KWENCH Work + Culture Club in downtown Victoria, BC. Out of her own personal desire to foster individual happiness, Tessa’s vision for KWENCH w

Episode 1 - A Day in the Life

Jul 22nd, 2020 18m 50s

Welcome to our very first episode of Parallel Purpose! In this episode we’re inviting you to get to know our team better, learn about how 50th began, and taking you through a typical day at our Courtenay office.

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