Did you know that the “Meet the Staff” page on a healthcare provider’s website is the 2nd most visited page?

When people find your PT clinic online, they want to get to know YOU before they come in for treatment.

Health issues, injuries, or nagging aches and pains are difficult enough to deal with on their own, and finding the right provider (especially when it’s coming out of their pocket) is even tougher!

This is why building trust and authority is ESSENTIAL when you’re appealing to patients online. They want to get to know YOU and your staff before they entrust you with their struggles.

An online bio is what they look for to feel safe and comfortable enough to come in for treatment. But you can’t just list your credentials and your accomplishments and expect it to be enough.

People need to feel CONNECTION in order to make the decision. This is what TRANSFORMS them from website visitors or leads into patients.

There are 3 NECESSARY ingredients for a compelling online bio for healthcare professionals, and they answer the following questions:

1. What PROOF do you have that you understand my problems and can help me fix them?
2. Who are YOU really?
3. What qualifications do you have to HELP ME?

If you write a bio that includes all of these components, you will have people connecting with you and feeling comfortable to come and see you for PT services before they even walk in the door of your clinic.

If you’re looking for more guidance on how to build authority for your practice online but aren’t sure where to start, schedule a time to talk with us and we can help! Just go to https://www.getpatientsondemand.com/call and reach out to us ASAP!

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*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, online bio, biography, healthcare provider bio, meet the staff, meet the team, essential components of an online bio, how to build authority, how to build connections, how to build trust, storytelling

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.