Words, just like fashion, can be trendy. Just audit five sites of the people you follow on Instagram. My guess is you’ll very quickly notice themes in the words they use to describe what they sell.

If you want to stand out—because everybody wants to stand out (I’m aware of the irony in using this trendy phrase)—you have to use language that captures that difference. General, lofty words and phrases won’t do the trick.

In this episode I’m covering:

• The seven most common offenders,
• Why these words have lost their meaning, and
• And how to choose words that better describe the value you offer.

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