Scaling and growing aren’t the same thing. All businesses should experience healthy growth. Not every business is destined to scale.

The same goes for teaching. Not every business owner is a great instructor. Some of us thrive when solving problems in real time with others—let’s be honest: we’re the ones who step in when someone doesn’t get it quickly enough.

In this solo episode I explore an important question: Is it enough to want to make a really good living doing 1:1 work?

In this discussion I cover:

• How your work inherently changes when you scale your business,
• What I learned from a job that kept me in perpetual launch mode,
• Why it’s important to personally define your success metrics, and 
• The rarely discussed but very lucrative reason to provide top-level 1:1 services.

Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.