In the eighth episode of Paycheck Rebel, I give a little tutorial on how to find the ideal customers to buy your product and/or services.  Essentially this involves creating a customer avatar: a detailed description of your perfect customer right down to their physical traits and what keeps them up at night.  

I felt it was extremely important for me to do this episode because time after time, when online entrepreneurs come to me for help because they are failing, the first thing I ask is to see their customer avatar.  99% of the time they don’t have one or haven’t really thought about it.  

It doesn’t matter what business you are in; as long as you have some good or service that you are providing to another party, you must have a customer avatar in order to know who you are going to market to.   With out a customer avatar, your marketing becomes very untargeted and its very unlikely it will be profitable.   

Key Takeaways From This Episode:

• I reveal the most crucial element of building an online business.
• What a customer avatar is and why it’s so important to your marketing.  
• The reason a customer avatar needs to be specific and cannot be broad. 
• How knowing your perfect customer allows you to relate to them and create a relationship that will make them want to buy from you.
• The specific information including, demographics, that must go into creating your customer avatar.  
• I reveal my avatar, Todd, who is the listener I have in mind when I record this podcast.  

Resources and Links Mentioned in this Session Include:

• Customer Avatar Worksheet (click here to download)
• Todd – Example of the customer avatar for Paycheck Rebel

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