Kerry Sheehan is CIPR's AIinPR Chair and has been talking across the world about 'the PR industry is sleep walking into AI", in other words, it doesn't have a clue!

In this episode I put on my geeky hat (worn most days) to chat in simple terms about what AI is, what it can do for businesses and what PR practitioners need to be thinking about in terms of upskilling to keep up-to-date with the fast pace we're moving at.

You can follow the CIPR's panel using #AIinPR and Kerry can be found @PRKezza on Twitter.

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People Buy People has now switched to a weekly schedule due to the number of guests and interviews lined up, until Christmas! So hold onto your hats!

Thanks and see you in a week, when I'll be speak to US-based Kirk Hazlett!