Keeping up with social media, AI and Web3
Keeping up with social media, AI and Web3
Keeping up with social media, AI and Web3
Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle competition over a boxing match...
With so many platforms coming and going, gaining and losing popularity, this week's guest helps decipher the madness. Adam Walker, Global Digital Marketing Lead at Dufry, talks about the overrated cost of Web3, the underrated use of owned media and what's Black Friday really like for an e-commerce brand.
And in this week's Resell Me a Pen challenge, Barbie isn't the only returning fashionista...
Further listening:
PMW Unlocked LinkedIn community here.
Recorded on 11th August.
Hosted on Acast. See acast.com/privacy for more information.
From The Podcast
Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event. This is performance marketing, unlocked. Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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