Have you ever noticed how some families are just good at certain things?

The Bush and Kennedy families were political dynamos.

The Ripken and Griffey families were baseball savants.

In pet food, it's the Scott family.

Jim Scott Sr. bought Old Mother Hubbard in 1961, and instilled his passion for animal nutrition in his son, Jim Scott Jr.

Jim Scott Jr. founded Wellness pet food in 1997, and is credited with helping drive the humanization of pet food, with his focus on natural ingredients.

After both his sons experienced life-altering injuries in the early 2000s, Jim Scott Jr. sold Wellness and Old Mother Hubbard in 2008.

However, as Jim Scott III recovered from his traumatic brain injury, and his brother, Andrew, recovered from his spinal cord injury, Jim Scott Jr. realized that he still had a passion for pet nutrition.

Building on the growing trend of raw and freeze-dried diets, Scott set out to create a kibble that would offer pet parents the health benefits of raw/freeze-dried, but with convenience of kibble.

The result was RAWZ, which the family describes as "the next best thing to feeding raw."

Jim Scott III became involved in the business, and the family launched the brand at Global Pet in 2015.

It uses no rendered meals, rendered fats, or commercial gums.

And best of all, the Scotts saw this new brand not only as a means of improving pet nutrition, but as a way to give back.

In honor of the immense support they received during their difficult times, they decided to pay it forward - RAWZ donates 100% of its profits to charity, focusing on service dogs, spinal cord injury, and traumatic brain injury.

Want to hear more? Join me on the latest episode of Petworking, as I sit down with Jim Scott III, and talk about his experience growing up in one of the "first families" of pet food, and RAWZ mission to improve pet nutrition and give back to the community.

Catch the episode and share with those who believe in changing lives, one pet at a time.