Becoming a better professional photographer also about expanding your business horizons to see what's going on outside the photography industry. Adopting new concepts from business and marketing thought-leaders who are not photographers can actually breathe new life into the way you see your own photography business.

So I would like to take a few minutes to breathe a little fresh air into the industry for you with 10 of the best books I've found to inspire new thinking and motivate you into renewed action.

Youtility by Jay Baer

The Impact Equation by Chris Brogan and Julien Smith

Email Persuasion by Ian Brodie

Start With Why by Simon Sinek

The E-Myth Revisited by Michael E. Gerber

Predictably Irrational by Dan Ariely

The Freaks Shall Inherit The Earth by Chris Brogan

Fascinate by Sally Hogshead

Buyer Legends by Jeffrey Eisenberg and Bryan Eisenberg