In this episode of Pit Stops To Podium, we are thrilled to have Brian Honigman as our guest. Brian is a Marketing Strategy Consultant at Honigman Media, a Philadelphia-based marketing consultant, and an adjunct professor at Kellogg and UFM. With his extensive experience in the industry, we delve into the world of social media trends and how businesses can effectively approach them.

During our conversation, we explore the importance of staying ahead of the curve in social media. Brian shares insights on leveraging owned media platforms to establish expertise and expand influence. We also dive into the power of social media data analysis and how it can be used to increase your following. Additionally, we discuss strategies to break through the noise in marketing and make a lasting impact in a crowded digital landscape.

Chapters:

• 00:00 - Intro

• 01:07 - Who Honigman Media Is?

• 05:21 - Fun Facts About Brian

• 08:49 - Investing Time And Resources In Social Media

• 13:39 - B2B Marketing Trends on LinkedIn

• 16:10 - Standing Out in the Noise of B2C and B2B Marketing

• 23:13 - Tips to Establishing Your Brand's Distinctive Voice

• 27:59 - Engage with Brian
  

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Brian’s LinkedIn

Social Media Marketing Trends Course

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