Podcast advertising is a multibillion dollar a year industry, and still growing fast! But there's still a lot of mystery and confusion surrounding its best practices. Glenn Rubenstein is the author of the book Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. He's also the founder of the ADOPTER Media podcast advertising agency. Whether you're a podcaster or a potential advertiser, this series will answer your questions and provide insight on proven methods for successful sponsorships.