Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why.

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Four years ago, I implored my fledgling audience to spend more time making better episode details. "Stop writing shitty show notes!" I said. 

That's still excellent advice. But the reasons why have changed a lot since 2018. That, and not everyone heard my plea, so I'm making it again but updating it to reflect 2022 realities for podcasting. 

Reason #1: Podcast players are getting better. 

They're more functional, often giving listeners plenty of reasons to interact with the episode as it plays. Other shows are doing it. You should be too.

Reason #2: Podcast credits are becoming a thing.

I love hearing  2–3 minute credit rolls. What I don't love is not knowing the proper spelling or knowing where to find more about that important person. Text! Links! Images! Please? 

Reason #3: Episode details are a good SEO practice.

Yes, podcast apps suck at search. But some are getting better, and more of us making solid episode details encourage more app developers to take this issue seriously.

Reason #4: Episode details make for great repurposed content!

Twitter threads. Long-form posts on LinkedIn. An idea generator for spreading the episode far and wide. A savvy podcaster will find plenty of uses for a well-written summary.

Reason #5: Good episode details prime you to do more in the future.

Listening apps are evolving and adding more functionality. So getting in the habit now of taking the time to write quality episode details will keep your eye on the future. 

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Podcast Pontificationsis a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

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