Episode Reviews

Facebook ads never work!

Great episode.Buying listeners is not like buying customers.Buying customers works because you're measuring the whole funnel from campaign to results. And they're easier results to measure.With buying customers it works like this: you pay for the campaign, you book the discovery call, you have money in your bank account. With buying listeners, you pay for the campaign, you look at your stats, and that's it. End of the funnel.Unless you have a paid subscription you'll have no idea whether getting that new listener even resulted in any real ROAS.