Most successful podcasters don’t make most of their income from their podcast. So why do successful people, from celebs to business leaders, keep investing in their own podcasts? Legitimacy and access. For every successful podcaster I know who makes most, if not all, of their income directly from their podcast, I know a hundred more successful podcasters who see very little direct income from their podcasts.

Yet each and every one of the successful podcasters I know credits their podcast as being instrumental to their ongoing success.

Let's not forget the tangible benefits running a successful podcast brings to your podcast. Tangible benefits that are oftentimes better and more lucrative for you in the long term.

A well-produced podcast is significantly better than a one-sheet at communicating your goals. 

A well-produced podcast can be better than a headshot at conveying your talents. 

A well-produced podcast showcases that thing you do much better than a 6-minute explainer video.

And even though I’m an author, I think that a well-produced podcast is much better than a book at demonstrating your knowledge in a particular area.

One of the biggest powers of a well-produced podcast is the outsized legitimacy it provides. 

That legitimacy opens up doors to you that other people who do not have an established, respected, and well-produced podcast may find difficult to get through. 

Those tangible benefits are often much more valuable to you and to your total income possibilities than any small ad campaign, affiliate deal, or whatever bundled service offering you were pitched just this week. 

You’ll find more thoughts on this topic and other questions every working podcaster should be asking themselves athttps://podcastpontifications.com/ ( PodcastPontifications.com).