Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition occurs, shall we say. The good news is: the kids love podcasts! 

Edison Research dropped an early data point showing podcasts kicking the pants out of AM/FM radio. At least among 13–24 year-olds listening to spoken-word audio.

If that sounds like NBD to you, let me attempt to persuade you that this is, in fact, a BD. This is about 13–24 year-olds. A mix of not-yet and the freshest consumer generation. An entire generation that discovered podcasting and is making it a preferred method of consuming entertainment, information, and education. An entire generation that will very likely carry that listening or media consumption preference forward, likely further increasing their reliance on podcasting as they continue to age.

And that's what has me excited. And so does the fact that where consumption habits go, so flows investment dollars. Investment in content creation. More advertising dollars. More investments making podcast advertising more efficient and more effective. More investments in creation tools and services for a new generation of podcasters. More investment to listening tools and services a new generation of podcast listeners. 

So yeah, I'm excited. How do you do, fellow kids? 

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Links

• Early data point from Edison Research's Share of Ear report
• Over 100K active podcasters trust Buzzsprout 
• Got a podcasting service? Become a sponsor of Podcast Pontifications. 
• Serious about podcasting? Join the Advancing Podcasting Community today!

• Got a podcasting service? Become a sponsor of Podcast Pontifications.
• Serious about podcasting? Join the Advancing Podcasting Community today!

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Podcast Pontificationsis a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

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