Welcome to episode 231 of the IABC International Podcast. On this episode Elizabeth Williams Principal, National Creative Director from Buck talks about how they work with one of their clients from the entertainment world leveraging pop culture to create positive impact when it comes to engaging with staff about their benefits. #IABCGQ

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On the IABC website you'll always find powerful, relevant articles to help your professional communication practice. One of the latest articles is from Cheryl Ross entitled Help Leaders Navigate Layoffs: Increase visibility to gain employees’ trust.

Read article in full.

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Music is from Joakim Karud and Ikson,

Produced and presented by Dan Gold

This is an IABC production.

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