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Podcode blog posts

Mark Steadman

Podcode blog posts

A weekly Business and Marketing podcast featuring Mark Steadman
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Podcode blog posts

Mark Steadman

Podcode blog posts

Episodes
Podcode blog posts

Mark Steadman

Podcode blog posts

A weekly Business and Marketing podcast featuring Mark Steadman
Good podcast? Give it some love!
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Episodes of Podcode blog posts

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The term “show notes” is confusing. Let’s take a loser look at show notes, and how to write ones your listeners will love.Read the post in fullLinksTransistorPodchaserPodcode+Take the guesswork out of making, launching, and growing a
I started a show in 2019 called List Envy. Each week I featured a new guest, and we had a conversation on a topic they chose. I started by chatting with my improv performer friends, which meant getting us both in the same room.Read the post in
Notion is a knowledge management app, with a generous free tier and flexible features. You can use Notion to build just about anything, and share it with the world. Here’s how you can create a rich and interactive press kit for your podcast, us
There’s a lot of industry buzz suggesting video is the future of podcasting, and that if you don’t have a video strategy, you can’t succeed. That’s wrong for 99% of podcasts, including yours. Here’s why.Read the post in fullLinksWhy video
Many podcasters are squandering the chance to build meaningful audience connections. Here’s how you can stop holding your listener at arms’ length and bring them closer to you, with one small change.Read the post in fullLinksThe GuardianW
You can make a podcast for less than the price of a good night out, or a cosy night in.Read the post in fullLinksSamson Q2UAudio-Technica ATH-M20XSquadCastDescriptCaptivateUnmuteTake the guesswork out of making, launching, and grow
Mark announces a change to this feed coming soon, reminds you to check out a newly-added show, and introduces yet another podcast!What’s Your Problem?… with Mark SteadmanIntroducing Ear Brain HeartTake the guesswork out of making, launchi
On February 10th 2008, I released episode one of my very first podcast. Now 14 years later, I'm revisiting it with a director's commentary.Check out this episode formismatched volume levelsbad stereo panningunauthorised use of musicbackgrou
There’s lots written about podcasting’s apparent “discoverability problem”. This is a bit like saying that books and TV shows have a discoverability problem. What we have is a problem with building networks.But with the idea of network comes th
I'm a big fan of switching things up. Here are some ideas for your episode audio, your website, and your promotion, to keep things fun and spicy, but also to give you some valuable data.Here are some things you can try with your episode audio:
This week is a cross-post with the Buy Grow Sell podcast, with Simon Bedard. It was recorded in the time between Mark selling his previous business to Castos, and setting up Podcode. Simon’s goal with the show is to share the stories of busines
There are many imitators in the App Store, but Josh Wardle’s little web app Wordle is the one catching on fire. Josh hasn’t made a penny from the game and doesn’t intend to. What can we as podcasters achieve when we do the Internet a favour? Th
Welcome to Podcode. My name is Mark Steadman, and I will be your podcast guide for this the first in a retooled Podcode podcast. This is what I laughingly refer to as the podcast about podcasting for people who aren't podcasters. If that feels
This podcast has appeared to have changed its name again. It's January, 2022 – what the hell is going on? I unveil my plans for the Podcode podcast (formerly Ear Brain Heart and also sort of formerly the Podcode Briefing and also sort of former
Evo Terra is a podcast stalwart of the 2004 era and beyond. I wanted to demonstrate the power of the asynchronous interview, so I used a conversation we'd conducted, where I sent him a bunch of questions and he recorded his answers.You can read
Committed podcasters are so often all about the gear. We like to try out new mics, mixers, or USB interfaces. For one thing, it's a great way to avoid having to prep the next episode or edit the last one.There's a lot of hay made about whether
First, let's dispense with the moral argument about swearing. Partly because it's off-topic, but mostly because it isn't a moral choice, it's an artistic one. The choice to allow – or not allow – swearing on your podcast should be based on your
The idea of approaching a total stranger – especially someone high-profile – can seem daunting. It can feel especially hard if you’re new or if you don’t have many listeners. That’s even assuming you’ve started publishing episodes yet.New podca
Some of this episode covers aspects of mental health. If you're struggling with something serious, close this tab and contact the Samaritans. Your podcast can wait.Is there a good reason you're distracted?Try not to minimise what you're feeling
"We don't make movies to make money"Walt Disney said his company "makes money to make more movies", rather than making movies to earn a profit. You can take that with as big a pinch of salt as you like, but there's truth in there too.You might
There is a lot of bad advice and worse examples when it comes to podcast intros. The result is usually the same across the board: uninspiring, repetitive, and inauthentic.Podcast listeners come to your show for one of two reasons: to spend time
Netflix doesn't share viewing figures – not even with its creatorsCommercial TV stations often use surveys or set-top boxes to find out how many people are watching a show. They want to know if enough people are watching the ads, so they can fi
Podcode episodes are recorded in video format, edited, uploaded to YouTube and exported to our podcast host. That makes the process of generating content across different platforms much easier, especially given that many people consume podcast
Firstly, let's take a moment to acknowledge something. You've done something that maybe 0.1% of the global population has. Think about how rare that makes you.And by reading this, you're already taking more care and putting more thought into yo
There's a lot of good advice online to help you set your podcast up for success:emailing your mailing listlinking your episode or your podcast in your email signaturepitching your show to journalists, etcHowever, much of this advice fails t
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