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Priscilla McKinney
Ponderings from the PerchEpisodes
Priscilla McKinney
Ponderings from the Perch
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Episodes of Ponderings from the Perch
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He’ll admit, Shawn Nason is a lot.He’s looking for leaders who are mavericks.He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design,
ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and exp
It’s time to quit thinking inside the box you’re creating for yourself.Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest
Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth.So many market
In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insigh
We’ve had DEI 101, can we advance? It’s time for 201.Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open t
So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done?In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls th
It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we cel
Q: How did Microsoft Office get so famous?A: Word of mouth.Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Jo
Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating!CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina
A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template:- When you think about your marketing efforts, is it strategic?- Have you defined and written down your goals and objectiv
Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages.CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist
Feel like you’re becoming irrelevant and lost in the industry?In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strateg
What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights
Spending too much money on in-person events?Experiencing FOMO when you don’t go to an industry conference? Struggling to get a return on investment from your trade show booth? You are not alone. Today, on Ponderings from the Perch, CEO an
Q: Who do you call if your insights are taking you to Japan? A: Myth-busting Japanese culture expert Dominic Carter and his team.Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Ca
You have been questioned.The marketing and market research industries have been challenged.But what if we had the courage to face them boldly?Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirat
What level of energy is needed to produce h@!y sh!t level of insights? Let’s just ask the? Verve team!Today, Priscilla McKinney chats with Alex Charlton, the SVP at Verve North America, a global insights consultancy. The conversation delved i
John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat.In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D’Amato, a dedicat
What happens when mental health suffers in the workplace? What are we supposed to do? It seems like the obvious answer would be to simply ask for help. But some workplaces don’t allow for it. Also, some of our own minds don’t allow for it. As J
If only Auguste and Louis Lumière could see where their motion picture invention is today. Audiences were spellbound by the film of the workers pouring out of the Lumière factory. Cat videos would blow their minds.Let’s just start with this f
Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create posi
With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we to
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the ma
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the ma
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