Just like REI, we believe that a life outside is a life well lived.
In 2015, REI took the bold move to close all their stores on Black Friday and grant all their employees the day off instead.
We cannot commend them more. In a time where every dollar seems to count, it was a statement move.
So we're challenging our company, our friends and the Poppy Sports family to #OptOutside this November.
Whatever it takes, choose a little more time yourself, with your friends and family and focus on getting some fresh air.
As the holiday season approaches, to support our commitment to the outdoors, we're literally putting our money where our mouth is and donating 10% of profits to First Descents, a charity offering young adult cancer fighters and survivors free outdoor adventure experiences.
If you'd like to help others in need to get outdoors, do a little holiday shopping at Poppy Sports and we'll take care of the rest. Everyone deserves the joy of an adventure.
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