Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy!Topics Discussed
NeuromarketingConsumer behaviorDecoy productsParadox of choiceElevator pricing and anchor pricingEmotional vs. rational marketing
For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.
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