Profiting from Proliferation Podcasts
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Profiting from Proliferation Podcasts
Episodes
Episodes of Profiting from Proliferation Podcasts
Mark All
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Chapter 9: Recognizing that successfully pulling these levers requires transformational change and a significant upgrade in marketing and sales capabilities
Chapter 4: Improving costs and service with a shared lean backbone and standardized high-touch overlays
Chapter 3: Building an insights network to generate insights at the intersection of critical data
Chapter 2: Optimizing brand portfolios to end up with fewer, stronger brands that can “stretch”
Chapter 8: Applying investment fundamentals to measuring and tracking marketing investments
Chapter 7: Integrating segment-level view into planning and performance management
Chapter 1: Navigating the explosion of customer segments, sales and service channels, media and brands to achieve profitable growth
Chapter 6: Creating visibility through a systematic pricing approach and organization
Chapter 5: Developing a blueprint for consistent, coordinated processes, tools, pivotal roles and performance management
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