Joanne Sweeney
Public Sector Marketing Show
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Joanne Sweeney
Public Sector Marketing ShowEpisodes
Joanne Sweeney
Public Sector Marketing Show
Good podcast? Give it some love!
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Episodes of Public Sector Marketing Show
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Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions:Are we better off at work now than before the pandemic?What is workplace wellbeing?How can we master it as employers
Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our work in pu
Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode I talked about the value and power of influencer marketing in 2024. But in today’s show I’m going down the ethics road and asking some tough
Hello and welcome to Episode 100 of the Public Sector Marketing Show!It's Episode 100, and we're celebrating in a big way! Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personali
Hello and welcome to Episode 100 of the Public Sector Marketing Show!It's Episode 100, and we're celebrating in a big way! Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personali
Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We ar
Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend
Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. The World Economic Forum has published its Future of Jobs Report. They say technology is driving the current transformation of the jobs market, especially the com
Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again?No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social
Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it?If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so m
Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!TikTok is going a
Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and
COP28, the United Nations Climate Change conference, recently took place in Dubai.COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environm
Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right?What does your public sector marketing plan look like for the 2024?Well, I’m here to tell you what’s in store. Coming u
Hello and welcome to Episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close?What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clie
Hello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. A few weeks ago, I asked my Instagram follow
In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 h
In today’s show I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by
Welcome to Episode 86 of the Public Sector Marketing Show!In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and w
Listen Now Episode 85: Does Public Trust Matter?Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking surv
Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. Join me as we explore an innovative approach to combating misinformation and learn from some of the world's most pr
Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphasizing the age-old adage of "show, don't tell"
In this episode I am exploring the power of storytelling to move passive audiences into active participants online. Do you ever wonder what sets a great online story apart from the rest? Our brains are wired to remember stories, and in a world
Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world.
Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing.Hello and welcome to episode 80 of the Public Sector
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