Welcome to another episode of Rachael Academy.

What is Branding? Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.

The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.

Branding has all different kinds o forms on it's journey to us creating the brand we want. Lily Patrascu is our guest on the Secret Diaries of an Entrepreneur to discuss how she helps her clients tell their message and stand out above the noise through her book publishing system.