00:00 Introduction and Background

03:16 Building the Content Engine at Cleveland Clinic

09:07 The Importance of Content Marketing in Healthcare

16:42 Sustained Success in Content Marketing

20:23 Content Marketing's Impact on Brand Awareness

24:44 The Creative Process in Content Marketing

27:37 Exciting Content Projects and AI Integration

30:07 Creating Tone and Personality in Healthcare Content

31:48 Medical Review Process for Content

34:17 Evolution of Social Media Strategy

36:47 Nimble Content Creation for Social Media

38:07 Staying True to the Brand

39:13 Being Inspired by Other Medical Content

41:04 Knowing Your Brand and Purpose

42:13 Evolution of Content Channels

43:22 Changing Beliefs and Adaptation

45:38 Creating Brand Champions Internally

46:33 Improving User Experience

47:43 Analyzing Data for Content Creation

49:09 Seeking Inspiration from Media Industry

51:42 Essential Tool: Slack

51:58 Recommended Podcast: Marketing AI Institute

52:39 Passion for Healthcare Content Creation