00:00 Introduction and Personal Connection
06:10 Background and Start in Marketing
23:59 Transition to Dude Perfect
29:43 Change in Priorities and Career Growth
31:06 Learning Marketing in the Dude Perfect Environment
33:14 Applying a Creator Mindset to Marketing
34:27 Marketing Differences Between Callaway and Dude Perfect
36:06 Analyzing Content and Marketing Differently
38:20 Promoting Content and Building an Audience
43:10 Analyzing Retention
45:00 Promoting Content and Building an Audience on the Dude Perfect App
50:40 Marketing the Content and Creating Fandom
55:07 Favorite Dude Perfect Series
57:51 What Makes You a Maverick?
01:02:13 Teasers for Upcoming Projects
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